What Should You Include in Your Local SEO Strategy? A Local SEO Checklist for 2020
Welcome to the modern Digital Era, in which technology and the Internet reign supreme. Businesses of all industries have learned to take advantage of this ever-expanding online marketplace. This includes efforts to promote search engine optimization (SEO). As a responsible business owner, your top priority is the company’s bottom line. You want to ensure that the business is always making the most of its investments. That’s why you’re prepared to invest in successful digital marketing strategies like SEO.
To be specific, you’re ready to be intentional about a local SEO strategy for your business’s website. Well, the good news is that you’ve come to the right place by reading this article. Detailed below is everything you need to know about making your local SEO effective.
After all, even experts recognize the importance of SEO for small businesses in today’s competitive market. Keep reading to optimize your business’s local reach.
Make Sure You Have a Basic Understanding of Local SEO Marketing
You recognize the value of cultivating as wide of an online consumer base as possible. That’s why you’re willing to invest so much in digital marketing strategies. Well, SEO is a crucial part of any digital marketing campaign.
Consider the following statistic regarding consumers throughout the United States. It indicates that 58% of Americans do online research before purchasing a product or service.
When they search for those products or services, it should be your business’s goal to have its website generated at the top of the list of results. Online users click the top website of those results most of the time. That makes it a crucial goal when it comes to attracting website traffic for your business.
Local SEO takes this strategy a step further. Many products or services are tied to a specific geographic location. For instance, an online user might search for something like “roofing contractors in St. Louis.” If you’re a roofing contractor in St. Louis, you want your website to be the first one that pops up.
Proper Local SEO Starts with a Well-Developed Website
Of course, all digital marketing strategies are going to lead back to a brand’s website. It’s, in essence, the foundation for your business’s overall marketing plan.
That’s why it’s essential you take the time to optimize it for SEO, too. For one thing, your website needs to be quick to load and easy to navigate. An outdated website is not going to attract and retain a lot of online traffic.
For another thing, your website content needs to be engaging and useful. Plus, it needs to incorporate sensible keywords and phrases. When prioritizing local SEO, you need to use geographic locations in those keywords and phrases, too.
Be Willing to Research Your Local Competitors
If you want to stay ahead of any competitors in your local market, you need to know how they’re investing in SEO strategies. That way, you can stay relevant.
Research how their website does when you search for the associated products or services in your local area. How can your business do better? It’s important to stay in touch with your competition so that you know what it’s going to take to attract more consumers.
Online Reviews from Previous Customers Are Going to Be Essential
One key component to successful local SEO is to seek positive customer reviews as much as possible. Doing so will go a long way in helping cultivate a positive reputation for your business’s brand. That reliable reputation, in the long run, is going to be an invaluable asset.
As you work with customers on a regular basis, be willing to ask them to review your products or services. You can include the link to your business’s Yelp review on your receipts, as an example. For more detailed specifics, check out this article on the importance of online reviews for a business’s SEO strategy.
Develop Link-Building Relationships with Other Local Businesses
Of course, not all of the local businesses are going to be competition for you. Chances are that some of them are relatable enough to your business that a relationship with them could be beneficial. One example of this is the relationship between a business that sells camping gear and one that sells fishing gear.
Your local SEO strategy can benefit from these relationships, too. Do so by establishing a link-building network on both of the businesses’ websites. By linking to each other throughout the website content, both parties will benefit.
Don’t Forget About Mobile Readability
The last key local SEO strategy to remember is that of mobile readability. These days, it’s all too common for users to be glued to our smartphones.
Because of the nature of operating systems in mobile devices, mobile searches for products or services are by default “local.” For that reason, it’s essential to make sure your website layout is suitable for a mobile device if you want to maintain the attention of those consumers.
Invest in a Successful Local SEO Strategy Today
At this point in the article, you have a thorough understanding of how to develop a successful local SEO strategy. There’s no need to cut corners when it comes to marketing your business’s brand to potential customers. That’s why you’ll take the above guidelines seriously.
Of course, there are still a lot of ins and outs to navigate when it comes to proper SEO marketing techniques. It can be in your best interest to work with professionals on the matter. You deserve the peace of mind that comes from knowing your business is reaching as many local consumers as possible.
In fact, that’s where we can come into play. We prioritize bringing clients like you the most reliable SEO services in the St. Louis area. We want your business to continue growing and thriving in your local community.
For that reason, we encourage you to browse through the rest of our website to see how our services can help you. On our blog, you’ll find the latest and greatest trends in SEO marketing. To start, check out more details about our free local SEO audit we offer.