Google’s Website User Experience Update Guide

Customer Experience Concept, Happy Businessman holding digital Tablet with a checked box on Excellent Smiley Face Rating for a Satisfaction Survey

Anyone who has a website knows how incredibly important it is to rank high on Google. As of 2020, 90% of users choose Google over the other search engines in the market. However, Google is strict with its algorithms, which includes ensuring its customers (the searcher) get the best website user experience.

But what happens when the new algorithm negatively affects your Google ranking factor on the SERP (search engine results page)? How can you avoid losing your keyword rankings to make sure you reach the most consumers possible?

If you want to maintain or boost your ranking on Google and be ready for (and learn about) the major website user experience update coming in 2021, this article is a must-read! We will cover all of that, and more so you can use the new ranking factors to your benefit.

What is the New Google Algorithm Update?

UX Load Speed

The latest Google update helps us understand what the best page experience is to better help us rank. The main focus is on utilizing how users interact with your web pages by using real-world metrics that measure their experience.

The page experience outline Google provides focuses on measuring key web usability factors including:

  • Load time
  • Interactivity
  • Content loading stability

A website with poor user experience could lead to consumers not finding what they need. Google aims to help more people locate the information they seek by connecting them with the website they are looking for that offers the best experience from start to finish.

Why is Website User Experience (UX) Important?

UX stands for User Experience.  If you’re looking at your website and wondering why the UX matters, there are few factors to consider. If your users aren’t satisfied when they arrive at your site, they won’t navigate around to see what you have to offer. If they bounce (leave the site), the chances of them returning are slim to none..

The UX works to focus on their needs by promoting positive experiences and brand loyalty. A valuable UX will allow your potential customers to experience a full journey on your site that is more conducive to your business objectives.

How UX fits in with your SEO Goals


Over the years, Google has been tightening their restrictions on who they award high ranking too on the SERP. UX and SEO both share a common objective: to provide searchers with the most accurate information possible and answer their questions. They are both in place to provide relevant content with two minor differences:

  • SEO leads a person to the content they need
  • UX answers their query once they’ve arrived on your webpage

Additionally, whether your business is based in St. Louis or not, utilizing local SEO services for your region is crucial. It will allow you to reach your target audience and make sure that your community knows your company exists. By pairing up local SEO with a boosted UX, you will generate more leads in your region. If you’re a large or small business, SEO services will keep your site focused on what you need to increase your revenue.

How to Prepare for the New UX Ranking Factor

If you take the appropriate steps before this algorithm update goes live, you can make sure that you don’t take a hit based on your UX. Additionally, these updates can help you improve your revenue by creating a reliable resource for your valuable customers.

Improve Page Experience

The root of a great UX starts at the page experience. If your consumers arrive at your web page and it doesn’t perform how they expect, you will most likely lose them.

Track Your Brand Awareness

By tracking your data, you will have a better understanding of how your brand performs and how much traffic your SEO campaigns drive to your site. The great thing is, as your brand grows, so does your SEO effectiveness.

Optimize Your Speed and Reduce Errors

Do you know how quickly your site loads on different platforms? Do you know how many errors your customers receive and what causes them? The number one reason people bounce is slow loading speed, so if you’re suffering here you could be losing people more than you know!

Compare Your UX to Your Competition

How often do you visit your competing websites? How does their website compare to yours, and what about theirs do you like and dislike? View the sites like a customer and see what sort of UX they would have and how you could make yours better than your competition.

Analyze Your Web Page Design

Responsive Design Internet Concept

Are there any parts of your website that don’t perform as your consumer would expect? Do you have graphics or images that seem like they should be clickable, but they aren’t? By making adjustments to help your customers navigate where they want, they will have a better UX, and it will be more user friendly overall.

Where to Start

Are you ready to prepare your website for the changes coming through the Google algorithm update? Do you want to perform the best website user experience to keep your customers coming back over and over again?

Start by performing a website audit to make the most of your SEO strategy. Then, optimize your web page loading times to keep respect for your visitor’s time and keep them from leaving before seeing what you have to offer. Finally, view your competition to ensure that your website is better than theirs, so you earn more customers!

Request a free consultation to learn about our affordable SEO services. Don’t wait until the Google algorithm takes effect, update today!

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