Make Your Dental Website Ready For Google
Is your dental practice website lost on page three of the Google results?
Has your website traffic flatlined? Is your online presence not doing enough to help you attract new patients?
Use these SEO tips to help more people find your dental website.
60% of all organic clicks go to the organic top 3 search results. (Business2Community)
Organize Your Website
Make sure that your website is clean-looking, easy-to-use, and intuitive to navigate. Also, make sure that it is regularly updated with relevant content and most importantly that your mobile users have the best experience.
Websites that meet basic standards for quality rank higher in search engines.
Do Your Research
Effective SEO is all about knowing what keywords to use. Google offers a free keyword research tool that is a great place to start. Brainstorm a list of potential keywords, and then check out their search volume, competition levels, and other relevant metrics.
We recommend of focusing on the mid to lower competitive long tail keywords for short-term and the more competitive keywords for long-term.
Create Quality Content
Content that is stuffed with keywords has little effect on your SEO and is unreadable to your audience. It can also result in you getting a penalty from Google. Focus on creating quality content first, and then try to organically work in a keyword or two just a few times.
If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words. (QuickSprout)
When you are picking keywords to focus on, put yourself in the mind of someone looking for a dentist. What kinds of phrases would they use and what sorts of information are they looking for? If you don’t pick relevant keywords, most of your SEO effort is wasted.
86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Pew Research Center, Search Engine Use 2012)
Optimized Meta Data
Make sure that your keywords are in the title tags, content and meta data for each page of your website. For each keyword phrase you wish to rank for, you will need to optimize a minimum of one page, then focus on adding more depth by increasing the number of posts you write to compliment that keyword phrase.
Stick with Your Domain Name
Domain age and site reputability are two key factors affecting your search ranking. If you switch your domain name, you basically start back at square one. The days of using multiple domains to gain search engine traction are over.
Stick to one brand and become a voice or some would say subject matter expert the dental marketplace.
List Yourself in Directories
The internet is full of directories like Google+, Yelp, Yahoo Local, and so on. In fact, there are literally hundreds to date. Listing your dental site with consistent contact information is vital to your “local search” rankings. We recommend you find the highest ranked sites and listing your website practice on them.
Then, focus on having a strong post-sale strategy that allows your happy patients to leave you reviews on Google+ to optimize your local search rankings.
Backlinks are links to your site from other sites. The more authoritative the original site is, the better. You can use this free tool to find out what dentistry sites (ADA.org for example) have the most authority.
Cultivate relationships with the site administrators, and try to convince them to include links to your practice website. In the meantime, be sure to include links on all your social media profiles.
$20K is the average companies save per year by investing more in inbound marketing vs. outbound. (Hubspot State of Inbound)
Build a Sitemap
Make sure that your dental website has a sitemap listing every page and the relationships between each one. This makes it easier for search engines to analyze all the content on your site. Use this free tool to build a more intuitive, user-friendly sitemap.
SEO is a Always a Challenge
If you don’t jump straight to the number one ranking, don’t sweat it. Remember that there are lots of other dentists in your area and all of you are competing for attention online.
54% more leads are generated by inbound tactics than traditional paid marketing
If you suspect that your SEO efforts could be going better, or you don’t have the time/knowledge to handle the project yourself, rely on an expert partner.