What Is Search Engine Optimization
Search engine optimization is a digital marketing tactic performed to maximize and better rank your business, digitally – via local and organic search results.
In short, search engine optimization, also called search engine marketing, allows you to increase your visibility to promote your products and services to local customers – at the exact moment, they are looking for them.
Search engine optimization, when combined locally and organically, is the most potent tactic available for digital growth.
Did you know? 72% of consumers who did a local search visited a store within five milesCheck your SEO health
1. Health Audits
We’ll start with a full audit of your current SEO and website health. We’ll take note of everything that needs to be fixed and optimized to maximize the results of your investment. We’ll document all findings and carry them forward through the process.
2. Competitive Analysis
We’ll analyze your competitors, perform a keyword gap analysis, and map out all keyword and backlink opportunities to create the right content and link strategy that will help us swiftly grow your domain authority. We’ll also fight against spammy competitors, flagging & reporting their fraud to Google for removal.
3. Local & Organic Tactics
With fully researched keyword, backlink, and competitive data in hand, we will design a strong local and organic strategy for your domain to reach the revenue goals at hand. This will help us fuel up the engine to drive your domain authority, keywords, and website traffic, up!
4. Management & Optimization
Once we launch your new digital strategy, our team will work together, month after month, optimizing your overall SEO and website health. Ongoing tactics include Google My Business management, new local and niche citation creation, quality whitehat backlinks creation, writing, and publishing remarkably fresh content, helping you grow your brand’s reputation, and more.
5. Analize & Report
Month after month, we’ll analyze and report growth across ranking, traffic, and conversion. We’ll also examine the new data, document everything, and report on new opportunities and optimizations needed, and provide you with transparent reporting – highlighting successes – so you can see your return on investment.
What Do SEO Services Cost?
We proudly offer powerful yet affordable local and organic plans. Our plans will help to drive your business to the top of search over time, depending on the competitive landscape of your market.
We almost always recommend we start by optimizing your local SEO. As we reach initial goals to prove the strategy, we're confident you'll want to rev the needle and add more horsepower to your digital engine.
The key is to get started!
Top Search Engine Optimization FAQ's
How do I know if I need Local SEO?
We make it super easy. Our free Local SEO health report will provide you with clear answers.
Why is Local SEO important?
While we touch ed on this earlier, we feel it’s important to reiterate the facts. Local SEO is extremely important, particularly if you are a brick-and-mortar store, or provide a service to a certain locality.
A Forbes study shows that 95% of smartphone users use their mobile phone to perform local searches and out of that, 61% called the business, 59% visited. SearchEngineWatch found that 70% of mobile users click to call a business directly from their mobile phone.
If you aren’t working your Local SEO, you aren’t being found and that means, your losing out on a lot of business opportunities.
Why does Google My Business matter?
If you aren’t on the top page results of Google (for local SEO we’ll work your Google My Business), you pretty much don’t exist in the eyes of consumers searching for a local business.
- 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy)
- 72% of consumers, who search for local businesses, end up visiting stores within five miles. (Hubspot)
- 92% of searchers will pick businesses on the first page of local search results.
- 46% of all searches on Google are local.
- Mobile searches for (open + now + near me) have grown by 200%.
Do I need organic SEO services if I enable Local SEO?
Yes. Organic and Local search is separate; just as paid ads are. When a consumer does a search, they will see three different types of results, paid ads, local results and then organic results. Each of these three results requires different digital tactics.
We believe Local SEO is imperative for any local business, particularly today as it remains relatively non-competitive giving you a big opportunity to get started now.
How long before I see results?
A top question from businesses that call us. The answer is, it depends on the competitive landscape, whether or not you utilize the full measure of the toolsets we provide (e.g. Google reviews) and ultimately how you serve your customers.
One of the top 3 factors for ranking in Google’s local map pack is the # of positive reviews. So if you put our reputation management tool (which comes with Local SEO) into practice, you’ll be golden and will most likely see results sooner then later.
Top 3 ranking factors today include:
- Google My Business Signals (proximity, categories, keywords in titles, etc).
- Link Signals (anchor text, link domain authority and quality).
- Review Signals (review quantity, velocity, diversity, etc).
Success doesn’t come overnight. Brand new websites, or websites that have never been optimizsed for SEO for that matter – could take a minimum of 6-8 months to penetrate through the competitive landscape and onto page #1 of Google for top keywords. Our initial SEO audit will help determine what you need and how long it would take to start seeing success and ROI on your investment.
Do you require a contract?
- Local SEO plans will include automated reporting, sent directly to your inbox. You are always available to talk with us by phone anytime.
- Organic SEO plans include recurring GoToMeeting touch calls to talk through what’ve we’ve been doing, show you the progress we’ve made, discuss findings along the way, and even brainstorm new ideas. We’ll review key performance indicators that show results in clear numbers, including a month over month percentage metrics to clearly identify growth and ROI.
What's the difference between local and organic SEO?
The difference between local and organic is that a geographic component drives local SEO. When a user searches for an “industry + location”, Google knows the user has a “local intent” and in return, produces local business listings. Google is getting better and better recognizing and serving up local businesses to customers with local intent.
Organic search happens when search engines like Google decide there’s “no local intent” in the search. The person searching is looking for educational content rather than a specific local product or service.
Ideally, as a business, you want to rank for both local and organic for the top keywords that drive the most relevant traffic to your website and/or into your store/office.