It’s timeless. As digital marketers, it always comes back to this: “What keeps our client awake at night?” The question is somewhat ironic for our mattress manufacturing and retail clients, who I like to believe, get some of the best […]
Seemingly overnight, mattress sales have gone direct to consumer. But just because companies like Casper are revolutionizing the way consumers shop for mattresses doesn’t mean your retail operation has to suffer. Are direct-to-consumer mattress companies giving you nightmares? Here are […]
Compelling Content Gets Results 60% of all organic clicks go to the organic top three search results. How do you get to the top? By writing compelling content. When it comes to ranking high in Google search results, the most […]
What’s in Store for Mattress Retailers This Year Well, it’s a new year. A fresh start. A chance to take stock of what’s working for your business and what isn’t. As you’re planning your mattress marketing strategy for 2015, here […]
To Be or Not to Be – Responsive Let’s start this article by asking yourself these questions: How do I feel about the overall look of my mattress website? Does it stand out from my competitors, or does it simply […]
Start by Knowing Your Ideal Customer Who is buying your products and services? How old are they and where do they live? What kind of problems do they have, and are you in a position to solve them? If you […]
Why should your small business rely on social media marketing? It’s effective, cheap, engaging, relevant and accessible. We could list a lot more reasons if your business is not using social media marketing you are missing out on a big […]
Are You Analyzing Your KPIs Regularly? Analytic tools make it easy for you to monitor a wide range of metrics related to the performance of your site. But if you want to get a true sense for how well you […]
How to Avoid a Google Penalty Rising up through the Google rankings requires a two-step approach. First, you have to implement an SEO strategy that proves to the Google algorithm that you are valuable, current, and relevant. Second, you need […]
Build Links With Strategy and Caution If you are serious about driving traffic to your web presence, you need to get serious about link building. This is one of the fundamentals of SEO, and if you don’t take a proactive […]
Understanding Your Competition is the First Step Understanding the strengths and weaknesses of your competitors is crucial if you want to be successful in business. After all, how can you appeal to your target customers if you don’t understand the appeals […]
Kicking Off Your Marketing Campaign PPC internet marketing is one of the most effective ways to reach your target customers. Unfortunately, if your have never run a PPC marketing campaign, it can seem like a baffling undertaking. We have put together this […]
How Digital and Traditional Marketing Intertwine We get asked questions all the time about digital vs traditional marketing. Can I reach more customers on the radio or on Facebook? If I spend more on a print ad campaign will I […]
Implement a Lead Nurturing Campaign that Works One of the most exciting things about digital marketing is it makes the process of lead nurturing so much easier than it was in the past. Instead of spending hours on the phone and […]
Build and Increase Brand Awareness Across the Web No matter what kind of business you run, it’s important for you to increase brand awareness. Think of your brand as the public identity of your company. It’s the shorthand that customers […]
