It’s timeless. As digital marketers, it always comes back to this: “What keeps our client awake at night?” The question is somewhat ironic for our mattress manufacturing and retail clients, who I like to believe, get some of the best sleep around…
But think about it for a moment: what does keep you awake at night?
Seemingly overnight, mattress sales have gone direct to consumer.
But just because companies like Casper are revolutionizing the way consumers shop for mattresses doesn’t mean your retail operation has to suffer. Are direct-to-consumer mattress companies giving you nightmares?
Here are 3 tips to keep you sleeping soundly… and your retail mattress business in the black.
Compelling Content Gets Results
60% of all organic clicks go to the organic top three search results. How do you get to the top? By writing compelling content.
When it comes to ranking high in Google search results, the most important thing you need is unique, compelling, relevant content.
“Wait! What about high-quality backlinks?” you say.
What’s in Store for Mattress Retailers This Year
Well, it’s a new year. A fresh start.
A chance to take stock of what’s working for your business and what isn’t. As you’re planning your mattress marketing strategy for 2015, here are four mattress marketing trends to watch for.
To Be or Not to Be – Responsive
Lets start this article by asking yourself these questions:
- How do I feel about the overall look of my mattress website?
- Does it stand out from my competitors, or does it simply blend in?
- Does it look amazing across all forms of devices, such as desktops, mobile and tablets?
- Are my analytics telling me anything I should be paying attention to?
Start by Knowing Your Ideal Customer
Who is buying your products and services? How old are they and where do they live? What kind of problems do they have, and are you in a position to solve them? If you run a business of any kind, you should be asking yourself these questions. After all, if you don’t understand who your customers are, how can you reach new ones and encourage them to purchase more?
A buyer persona is essentially a profile of your target customer, and it is an invaluable tool for business. Putting one together is not that time or labor intensive but can have a huge effect on the future of your business.
Why should your small business rely on social media marketing?
It’s effective, cheap, engaging, relevant and accessible. We could list a lot more reasons, if your business is not using social media marketing you are missing out on a big opportunity.
To help you get started, we’ve put together this list of simple social media tactics that any small business can put into action.
Are You Analyzing Your KPIs Regularly?
Analytic tools make it easy for you to monitor a wide range of metrics related to the performance of your site. But if you want to get a true sense for how well you are doing, you need to know which metrics are the key performance indicators. Some numbers speak volumes, and others are relatively irrelevant. Pay close attention to the following…
How to Avoid a Google Penalty
Rising up through the Google rankings requires a two-step approach. First, you have to implement an SEO strategy that proves to the Google algorithm that you are valuable, current, and relevant. Second, you need to avoid doing the things that Google penalizes you for. Lots of people focus on the first step but neglect the second one.
Build Links With Strategy and Caution
If you are serious about driving traffic to your web presence, you need to get serious about link building. This is one of the fundamentals of SEO, and if you don’t take a proactive approach, you might find your website plummeting through the search rankings. Use this simple guide to learn more about link building and to get started with some basic strategies.
Understanding Your Competition is the First Step
Understanding the strengths and weaknesses of your competitors is crucial if you want to be successful in business. After all, how can you appeal to your target customers if you don’t understand the appeals they are getting from similar businesses?
Kicking Off Your Marketing Campaign
PPC internet marketing is one of the most effective ways to reach your target customers. Unfortunately, if your have never run a PPC marketing campaign, it can seem like a baffling undertaking. We have put together this guide to help you get a feel for the basics.
How Digital and Traditional Marketing Intertwine
We get asked questions all the time about digital vs traditional marketing. Can I reach more customers on the radio or on Facebook? If I spend more on a print ad campaign will I see a higher ROI than focusing on social media? Do I need to put all my eggs in one basket, or should I focus on both digital and traditional marketing?
Implement a Lead Nurturing Campaign that Works
One of the most exciting things about digital marketing is it makes the process of lead nurturing so much easier than it was in the past. Instead of spending hours on the phone and miles pounding the pavement, you can use simple online tools to bring highly-motivated customers into your fold.
Build and Increase Brand Awareness Across the Web
No matter what kind of business you run, it’s important for you to increase brand awareness. Think of your brand as the public identity of your company. It’s the shorthand that customers use to identify who you are, where you are, what you sell, and what makes you different from your competitors. If you can increase brand awareness, you stand out from the crowd.