Estimated reading time: 5 minutes, 15 seconds

You may have heard, only 2% of your website visitors are ready to make a purchase or take the next step. But what about the 98%? Most business owners forget that the majority of their website visitors are coming for answers to their problems and have no intention of making contact. There’s simply not ready!

Introducing, SharpSpring’s 360 Marketing Automation

SharpSpringSharpSpring is an easy to use, yet powerful inbound marketing engine that will help you drive more leads, convert leads to sales and automate your workflows to maximize your marketing potential. We partnered with SharpSpring because it gives us the tools to connect with users on a personal level while educating them and nurturing them down the relationship funnel.

By embracing the power of marketing automation for your business, you can target the 98% of consumers who are not quite ready to buy your product or service. Not only will automation provide detailed stats on each user that fills out a form on the website, it also provides information on ALL visitors that come to your site. Pretty cool, huh?

What lead nurturing capabilities does SharpSpring offer?

When it comes to a website, streamlining is a word that most marketers dream about. Automating your marketing efforts will save your company time, money and, well, quite a few headaches. With SharpSpring’s expansive features, the latest in marketing automation is right at our fingertips. Just 4 of the many features include:

  1. Visitor identification system
  2. Marketing / campaign automation
  3. 360 Degree CRM / Sales Intelligence
  4. Real Time Analytics
  5. See all their features

These elements are all crucial to today’s inbound marketing climate. If your marketing company provides you with access to this type of data, you are well on your way to nurturing leads down your sales pipeline and closing sales left and right!

Visitor Identification1. Visitor identification will help put users into the correct sales funnel

If Sally visits your site and explores all of the key pages you want a user to visit, shouldn’t you know about it? Just because Sally didn’t fill out a form, it doesn’t mean she’s not fit to be your customer. Our new tool shows you statistics on each visitor that will help play a defining role in your sales process. The system will gather data including company, email and pages visited. This will give you vital information to determine if this user is ready to be put into one of your sales funnels.

Not only will the information provided be great for your marketing team, but your sales team as well. Your sales department will now have business intelligence on each lead that could make the difference in closing a sale.

Marketing Automation2. Marketing automation to simplify your life and save you time and money

Once again, this feature of the system will benefit the end user of the site, as well as your internal sales team. Marketing automation is critical because each lead that slips by could mean money lost. Automation will ensure you are staying on top of each prospect and providing them with the appropriate information to keep them tuned in. SharpSpring’s toolset will be used to create marketing automation campaigns that are triggered based on specific user behaviors.

A few different ways to use automation:

    • Send an email to a user who has visited key pages
    • Send an email to a user who has filled out a form
    • Send an email to a user who has been idle for a while and needs refreshed on your services
    • Send an email to your sales team to notify them of a lead who seems interested in their department

360 Customer / Lead Management3. A 360 degree customer relationship management CRM component to keep your leads organized

What we favor to be the icing on the cake is the CRM component. A new 360 degree view of your customer! This toolset provides the perfect place for you to organize your prospects, leads and customers.

You can create lists based on the user’s involvement and then create campaigns specifically for each list. This is a great way to keep your new leads and customers separate because you don’t want to send them the same messaging.

Your salespeople will have critical information at their fingertips to help them close deals. And with the sales analytics we’ll know exactly why deals are closing or why they are falling off the pipeline. Then we can adjust and optimize accordingly.

Real time campaign analytics4. Real time campaign analytics to stay on top of your site’s performance and optimize results

The final, and possibly most important component of this new software is analytics. Every element of your website marketing should be analyzed. If you are not testing the campaigns you are putting into practice, then how will you know what is actually working best? Access to all form, site and visitor analytics will give you all of the information you need to determine whether or not updates need to be made.

This portion of the software will also give you insight as to what search terms and content are bringing the most traffic to your site. You can capitalize on this critical information to help drive more traffic.

Here’s some key takeaways with SharpSpring’s marketing automation system

  • Drive in more leads by identifying the 98% of traffic that visits but is not quite ready to buy
  • Analyze which content we publish is actually generating the best leads
  • Utilize our SEO tools to strengthen our overall strategy
  • Give your sales team the intelligence that is critical for them to close more deals
  • Help adjust your sales strategies based on actionable data and even identify performing reps
  • We’ll save you time, money and streamline your workflows

We believe that no matter what industry you are in, all of these benefits must sound appealing. That’s why we’ve invested in this innovative technology. To support our valued clients, whether B2C or B2B, we’re proud to offer SharpSpring’s advanced marketing automation capabilities to complete our all-inclusive inbound marketing system.

When you are ready to REV THE NEEDLE and take the next step in your online marketing, start with a Free Assessment!