Is Your Website SEO Content Optimized? 5 Steps to Take
When the internet was relatively new, it was easy to perform SEO and then experience web traffic. Put up a website and wait for it to find you. Then you add to start adding keywords to let the search engines know you existed. Novelty still won out a lot of the time. With less competition, users were happy to find websites for their searches.
But now? There are over 1.5 billion active websites.
Getting traffic isn’t as simple. But thankfully, with the right strategy, you can still earn organic traffic.
It all involves search engine optimization (SEO). Wondering how to optimize your page content to get more traffic? Read on to learn more.
1. For SEO, First Get Your Keywords Right
If you’ve spent any time around SEO, you know you need keywords. Chances are, you’ve spent some time researching them.
For those of you wanting a refresher, here it is. Figure out what search terms people use to find your business.
What your business does is a good place to start. And use your location as a keyword. (See point 3 for more on that).
Use Google itself to generate extra search terms. Start typing your keyword and see what auto-suggest comes up with. Add them to your website.
Choose one. Then scroll to the bottom of the page. See where it says ‘Searches related to…’?
Plug those keywords into your website content too.
Here are a few of the keyword research tools we have in our back pocket:
Don’t Neglect Existing Search Terms!
Before we move on, we should point out there’s a neglected source of search terms. Add Google Analytics to your website. It’s great for tracking your website traffic. If you need assistance with that, we can help!
But it’ll tell you what search terms people used to find your site.
If they’re not what you want to be known for? You need to do some repositioning work.
But if they are? They’re low-hanging fruit because people are already using those keywords to find you.
Plug those keywords/terms into your web pages to help SEO optimize your site.
2. Generate Content People Want
Optimizing your content is one thing. But you need content to optimize in the first place.
Some people start by creating content around their keywords. Which often leads to stuffy, or stale content.
- Generating useful content first
- Optimizing it with keywords second.
Why? Because Google prioritizes excellent, useful content. It does not reward keyword-stuffing.
Find out what content people actually need. Hop onto Quora and see what people are asking related to your business.
Dive into Reddit and check questions and subreddits for clues.
A really sneaky trick involves Amazon. Search for books related to your business. It’s best to restrict your searches to 4* and 5* titles.
Use the Look Inside function to check out the table of contents. You can even comb the reviews for extra ideas. Reviewers often explain what they’d wished the book had contained.
You can provide that exact content on your website. And optimize it with the keywords you identified earlier. Creating useful content related to your location adds an extra boost. See point 4 for more on local SEO.
3. Optimize SEO Where You Use Your Keywords
You probably know to use keywords in your page headlines and content, right? Great. Add them to your page meta descriptions for extra SEO horsepower.
But there’s another part of your website that is often overlooked.
There are three places you can use keywords in your images. Remember, people use Google Image Search too. The more information you add to your images, the less Google has to guess.
First, add a caption to the image. Drop a relevant keyword in there.
Second, add an alt-tag. This gives the web browser a description to read aloud for visually impaired users. Pinterest also combs these as Pin descriptions.
So pop your keyword in the alt-tag.
Third, use the keyword in the image filename itself. If you need to separate the words, use hyphens between each one.
4. Pick up a Local SEO Boost
Google’s algorithms are smart enough to figure out how keen a user is to find a result. If you’re searching for a business in your location? It figures you want to pay a visit.
So it prioritizes those businesses in its search engine results. There’s no point telling a guy in St. Louis about a dental practice in Chicago.
72 percent of consumers who look for local businesses visit those within five miles.
Optimizing your content for this local SEO is a great way to get a boost. Start by claiming your listing on Google My Business. (It’s free).
Next, make sure all your business details are consistent across all platforms. That’s Google, Facebook, Yelp, and your website.
Make your location clear in your web copy to remind Google where you are. Encourage customers to leave reviews to help create a positive business presence.
5. Optimize Your Site for Voice SEO
Traditional keyword research is vital for your SEO efforts. But it’s also ignoring a potential traffic source for your site.
With the rise of smart assistants, voice search is predicted to make up 50 percent of web searches by 2020.
People don’t search using voice the same way they do on a keyboard. A potential customer might type ‘best steak restaurant St. Louis’ using their laptop.
But if they use voice search? They’ll ask ‘What steak restaurants are open right now in St. Louis?’ Or ‘Where is the nearest steak restaurant in St. Louis?’
Use these phrases in your web copy to help Google figure out what you offer. Then it can give out your details next time someone asks.
SEO Is an Ongoing Process
Now you know how you can put SEO to good use to earn more traffic. It may take a week or so for your optimization to yield results.
You’ll need to revisit your SEO strategy to make sure it’s still working. Google can (and does) change its algorithms. You don’t want your hard work to go to waste when that happens.
You’ve seen the value of local SEO from this post. Why not take advantage of our free local SEO health audit? It’ll give you some steps to take to get you on the right track.
If you have any questions, chat us or request a free consultation!