Build Links With Strategy and Caution
If you are serious about driving traffic to your web presence, you need to get serious about link building. This is one of the fundamentals of SEO, and if you don’t take a proactive approach, you might find your website plummeting through the search rankings. Use this simple guide to learn more about link building and to get started with some basic strategies.
Kicking Off Your Marketing Campaign
PPC internet marketing is one of the most effective ways to reach your target customers. Unfortunately, if your have never run a PPC marketing campaign, it can seem like a baffling undertaking. We have put together this guide to help you get a feel for the basics.
How Digital and Traditional Marketing Intertwine
We get asked questions all the time about digital vs traditional marketing. Can I reach more customers on the radio or on Facebook? If I spend more on a print ad campaign will I see a higher ROI than focusing on social media? Do I need to put all my eggs in one basket, or should I focus on both digital and traditional marketing?
Implement a Lead Nurturing Campaign that Works
One of the most exciting things about digital marketing is it makes the process of lead nurturing so much easier than it was in the past. Instead of spending hours on the phone and miles pounding the pavement, you can use simple online tools to bring highly-motivated customers into your fold.
You may have heard, only 2% of your website visitors are ready to make a purchase or take the next step. But what about the 98%? Most business owners forget that the majority of their website visitors are coming for answers to their problems and have no intention of making contact. There’s simply not ready!
While bedding is a product category that consumers tend to want to see and feel before purchasing, you cannot discount the ever-growing impact of ecommerce. So if you’re a brick-and-mortar mattress store, and you’re not taking advantage of online marketing, then you’re missing the boat.
Boosting your credibility and reputation in the marketplace is vital to the success of your company. Internet surfers are relying on online reviews now more than ever before, as they surf past businesses that are riddled with negative online feedback.
On the eve of its 15th birthday, Google released its new search algorithm, leaving website-owners and online marketing consultants begging the question, “What is Google going to do to my traffic this time?” Code-named “Hummingbird” for its “precise and fast” features, the new search algorithm focuses on three distinct targets: Queries, queries, and, yet again, queries.
You have heard the word content being thrown around everywhere on the internet lately, and one of the first words you hear associated with it; blogging. So you are thinking about starting a blog for your business, but don’t really understand why you need to. What’s the deal, what is so great about blogging? Follow this simple breakdown on business blogging, and learn why you should get started with yours today!
Social media, over the past few years, has become unbelievably popular. A substantial amount of time is spent on the various social media outlets, and this trend doesn’t seem to be slowing down. The internet is used for everything, and a social interaction is a major part of that everything.
Social media has developed into being much more than just friends connecting with friends, into a place where businesses can grow and connect as well. Internet presence for businesses has grown from helpful to necessary. Not only does a company need a website, but social has/is becoming an essential building block as well. Social is a great way for a businesses to build and communicate with their brand advocates.
Can’t. Think. Any. More. Having troubles getting the creative juices flowing in the blog world? This reason alone causes many to fall behind or give up creating content for their business blog. Don’t let this happen to you!
In today’s day and age and most importantly your online business success; you can no longer have a static site that lies dead to search engines. In fact – if creating remarkable content is not a part of your marketing efforts – your paddling up a river without a paddle.
In business, it is imperative to know the answers to this question. This information is equally as important in the business of Inbound Marketing. From sales to marketing and everything in between, knowing the person you are selling to plays a major role. This will help keep everyone constant across the board, keeping everyone in the same mindset of your target market.
If you are a small business, and you already have a website, you are on the right track towards success. As we have heard, time and time again, the internet has completely changed almost every aspect of a consumer making a purchase. It has become imperative that a business have a website to showcase their offering.
You can’t hope to achieve high conversion rates without understanding the customer buying cycle. Even if you’re satisfied with your current rates, there’s always room for improvement. Besides, you can bet your bottom dollar that your competitors are putting their knowledge about the customer buying cycle to effective use. If you don’t follow suit, you stand to lose out on a lot of business in the future. With a clear understanding of the customer buying cycle, you can achieve higher conversions, which will lead to increased revenues.
More than likely you’ve heard of the term “inbound marketing” before, usually when marketing professionals are talking about it for a business to invest in and to have robust inbound channels that help supplement lead generation and sales numbers. However, what makes it so important and why should a business bother with such marketing? Also, what makes it different from outbound marketing and why is outbound considered to be obsolete in this day and age?