How to Rank Higher On Google – A Guide for Small Business
The US alone houses over 30 million small businesses! About 64% of them have websites they rely on to connect with customers, which means competition to rank high on search engines is super stiff. With over 400 million active websites online, the question asked should be how to rank higher on Google? With a killer SEO small digital marketing strategy, that’s how!
SEO is the holy grail of ranking high on search engines, and the best part is that it gets you long-term organic traffic. PPC and other paid strategies work as well, but as a small business, you may not have a huge budget to spare for your marketing campaigns. If you happen to be in a popular niche, you’re possibly competing with other authoritative brands that are hard to outrank.
For this reason, you need to formulate an incredible and strategic plan that will get your business the higher Google ranking you need. We bring you a comprehensive list of awesome SEO tips that will help you create this killer SEO small business strategy to help you out.
Where You Rank Matters On How To Rank Higher On Google
Google’s search engine ranking dominates the consumer market with a 90% share compared to other search engine leaders like Bing and Yahoo. That said, understand that ranking high on Google is not a piece of cake. To start, ranking on anything other than the first page is not an option because it has been reported that up to 92% of users never scroll past the first page.
Sometimes even appearing on the first page is not enough.
You see, the top three listings on Google’s first page get a whopping 60% of all clicks, with the top spot getting as many as 40%. This is where you want to be if you’re to get high-quality traffic and high conversion rates. Of course, with Google having more than 200 ranking factors, you need an effective small business strategy to get there, which gets us to the next point.
Develop a Smart keyword Small Business Strategy
If there’s one thing you should not underestimate right now, it’s the power of keywords. As a small business in St. Louis that relies on local traffic, getting the right keywords may not be that hard. Most of the time, you’ll find that niche businesses can identify unique keywords specifically tailored to their industry compared to major brands.
It would be best to start with some in-depth keyword research by using a reliable keyword research tool. You can also work with professional small business SEO services to establish the best keywords for your business. Aim to incorporate short-tail, long-tail keywords, and geo-targeting keywords for optimum results.
Take advantage of Google Trend to check the search volume of all your keywords before implementation. Always remain cognizant of trending keywords in your industry so you can incorporate them accordingly.
Of course, inserting keywords in your content should be both seamless and natural. It’ll help if you go the extra mile and use keyword-friendly meta descriptions, title tags, URLs, and meta keywords.
Create Valuable, Creative, and Engaging Content
If there’s one SEO strategy that could never fail you, it’s creating top-quality content. Both search engines and users need engaging, compelling, and value-added content. While having the right keywords is the first major step, you’re unlikely to receive valuable customers with dull and lackluster content.
Whether you’re writing blogs or shooting videos, you need to have something that will captivate and engage your users so much so that they want to come back. Everything from titles to subheadings should be unique and helpful to your target audience. It would help if you struck the right balance between quality and quantity, so your readers can rely on you to help them consistently.
Link Building Is an Art: Master It!
Link building is arguably one of the most effective SEO strategies out there and one that you need to implement in your SEO small business strategy. The best thing about it is that it drives high-quality traffic and will help you rank high on SERPs. Link building involves receiving high-quality backlinks from authoritative and trustworthy websites with high page and domain authority.
For instance, suppose you get a backlink from reputable websites like Forbes, Glassdoor, or Entrepreneur. The audience you get from such authoritative sites will be quality traffic that’s likely to convert to buying customers.
Beyond that, you should leverage guest blogging as well. Use both external and internal links on your content to maximize the result of link building.
Additionally, both Google and internet users prefer in-depth and comprehensive content. This means if you can provide long-form content, you’ll have a higher chance of receiving high-quality backlinks.
Still, the content must be informative, engaging, and fresh. Don’t write complex, uninspiring, and monotonous content just to hit the word count. This will neither please the search engines nor your users, and you most definitely won’t be ranking high on SERPs.
Don’t Overlook the Power of Video
With so many options available online for users, capturing their attention is getting harder by the day. Holding their attention is even more challenging, but there’s one way you can do it. Video!
Most people prefer engaging with videos than they do with text and images. While both images and text still matter, you must take advantage of video as well.
There are so many ways you can use videos depending on your business and target market. Create how-to videos, tutorials, product descriptions, and explainer videos to engage your customers.
Creating a YouTube page is a great idea, but you should also incorporate videos into your website. Use the right keywords on your video content and use popular tags to ensure you reach as many people as possible. Go the extra mile and add in-video polls, cards, and end screens to increase viewership.
Prioritize Local SEO
As a small business in St. Louis, local SEO can bring you the business you crave because over 40% of all Google search entries are users looking for local information. While reaching a national and even international audience is the ultimate goal, narrow your focus on the local market first. A significant number of the people that search for local products end up visiting a local store, so strive for the Google 3-pack.
If you don’t have Google My Business listing yet, create one and ensure you include your address, contact information, and business name. Also, create and optimize your local landing pages. Use location friendly keywords and online directories like InfoUSA, Foursquare, or MapQuest.
How to Rank Higher on SERPs
There you have it! These are some of the best SEO tips you can implement for your small business strategy to rank high on search engines. Of course, most of it is not as easy as it sounds.
Having a St. Louis SEO professional like Studio C5 by your side can expedite the process. Our SEO experts have extensive knowledge skills and expertise in SEO. At Studio C5, we will develop a strategy that will be custom to your small business. We can help your small business with local SEO, Search Engine Optimization, Reputation management, and Website Optimization.
We’ll help you with keyword research and get you the ranking that your business so desires. Request a free consultation and let’s talk about your business and marketing goals.
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