What Is Online Reputation Management?
Your “online reputation” is what people think about your business. Online reputation management is an ongoing tactic (our tool makes it super-easy) which creates, cultivates, and maintains your brand’s image online. Our tool will help you fully automate the process of requesting new reviews from your customers, for your business.
And much like traditional reputation management, in the eyes of your potential customers, it is all about perception. Remember the old saying; you only get one shot to make an excellent first impression! It’s true!
By using our online reputation management tool, you can start building and maintaining a healthy online public image, one positive review at a time. It’s really that simple!
Who Needs Online Reputation Management?
Whether B2B or B2C, a carpet cleaner, flooring storefront, or even an insurance agency, you need reputation management. Every healthy, growing, and thriving company focuses on positive customer reviews because a positive reviews are important to consumers. They also help your company climb search rankings over time.
Bottom line, healthy reputations build trust, transparency, and credibility. They also ignite the added benefit of increasing your word of mouth advertising.
Fact: People buy from people they trust.
Why Positive Reviews Help Search Rankings?
Because review signals are currently #3 on Local Pack/Finder Ranking Factors (see below). Review signals are how search engines like Google determine who ranks higher in search results.
And while all signals matter, review signals are critical. As you consistently grow reviews, you’ll start ranking higher in search results for the keywords a potential customer is searching for
By proactively working your online reputation, over time, you will start seeing more relevant traffic to your website and/or into your store from those potential customers searching for your brand, products and/or services.
Here’s the simple formula: Increase good reviews + higher search rankings for your company = more traffic to your website and/or into your storefront.
What Are The Local Pack/Finder Ranking Factors?
A survey conducts the general ranking factors below. The purpose of showing you these is to reiterate the importance of proactively managing of your online reputation, not to mention your overall local SEO (search engine optimization) health.
#1. Google My Business Signals
25.12% = Google My Business Signals. Proximity, categories, keyword in business title, etc. Did you know that Studio C5 also offers Local SEO services which strengthens your local authority?
#2. Link Signals
16.53% = Link Signals. Inbound anchor text, linking domain authority, linking domain quantity, etc. As a full-service digital marketing agency, we proudly offer manual link building services. Let’s talk!
#3. Review Signals
15.44% = Review Signals. Review quantity, review velocity, review diversity, etc. Our online reputation tool will take care of this 100%. Order Now!
#4. On-Page Signals
13.82% = On-Page Signals. Presence of NAP, keywords in titles, domain authority, etc. Here again, we proudly offer on-page site optimization with our local SEO services which help you maximize your online health.
#5. Citation Signals
10.82% = Citation Signals. IYP/aggregator NAP consistency, citation volume, etc. This signal is provided for and optimized through our Local SEO services.
#6. Behavioral Signals
9.56% = Behavioral Signals. Click-through rate, mobile clicks to call, check-ins, etc. While smaller in weight, important none the less and offered in our Local SEO services.
5.88% = Personalization. More personalized points such as business events, appointment bookings, 1st party customer reviews, etc.
#8. Social Signals
2.82% = Social Signals. A last but not least ranking factor, the level of engagement across Google, Facebook, Twitter, etc. will give you a boost. And yes, we can help.
Did you know? 91% of people read online reviews, and 84% trust online reviews as much as a personal recommendation. Those are big numbers!
Search Engine Stats
- Google controls 92% of all search engine traffic
- 90% of people don’t scroll past page #1 to decide and form first impressions.
- 64% of consumers trust online search engines the most when they’re conducting online research.
Ranking at the top of Google page #1, matters.
- 93% of consumers say online reviews impact their buying decisions!
- 90% of consumers take the time to read online reviews before visiting a business.
- Consumers read an average of 7 reviews before even trusting a business.
A customers first impression, matters.
Negative Review Stats
- You risk losing 22% of business when a potential customers find 1 negative article on the first page of their search results, 70% with 4 or more negatives.
- 70% of consumers avoid buying a product if they don’t trust the company behind it.
- 1 in 3 businesses (31%) say negative reviews have damaged their business.
Proactively managing your online reputation, matters!
Top 5 Online Reputation Management FAQ's
Is There A Contract For Online Reputation Management Services?
Nope. It’s month to month. You can cancel at any time. But we bet once you put the power of our reputation management tool to work, you’re gonna love how your brand soars. We’re so bold in saying that we believe businesses that try to market themselves online without this tool are going it wrong.
How Can I Fix A Damaged Reputation?
While our tool cannot automatically remove negative reviews, we will give you simple 1-2-3 instructions on how to flag and request that a negative review be removed.
Our best suggestion for fixing a damaged brand reputation is to seek lots of good ones. Our reputation management tool will set you up for auto-pilot. In our opinion, most companies get negative reviews when they lack an effective post-sale strategy. Most retailers we have worked with did not have any post-sale strategy whatsoever.
If you focus on taking care of each customer you serve, then utilize our reputation management tool to request a 2-question survey (Net Promoter score) followed by sending an automatic review, you’ll soon turn your damaged reputation to a golden one.
How Can I Know When Someone Leaves Me A Negative Review?
Our reputation management engine actively monitors over 200 review sites and notifies you/us when new reviews, positive and negative are left. The quicker you/we can be to respond, the better. So have peace knowing we got your back!
Take control of your brand reputation by monitoring all your reviews on one report!
What Is a Net Promoter Score?
Our reputation management tool comes with a built-in Net Promoter Score®, or NPS® system. NPS measures customer experience and predicts business growth. This is significant for any business owner as NPS is a key measure of your customer’s perception of your brand and a leading growth indicator.
Enable an effective post-sale, 2-question survey. The first is on a scale of 1-10 how likely are you to refer a friend or college. The second is an open text field that allows the customer to leave you direct feedback.
We’ll email you every survey result and give you a great dashboard for you to monitor ongoing.
Can I Respond Directly To Reviews?
Absolutely. Currently, you can reply directly to Google and Facebook reviews from your Reputation Manager report.
Responding to reviews builds trust between your business, the customer and those potential customers considering you and responding quickly show everyone that you care.