What Is Local SEO Marketing?
You may have heard the buzz surrounding local SEO recently, or you may be wondering what it even is. In short, Local SEO (Local Search Engine Optimization), also called local search engine marketing, is an digital marketing tactic to better expose your locally-owned business on the internet, via local search results.
The tactic allows business owners to increase their visibility to promote their products and/or services to local customers – exactly when they are looking for them.
Local SEO is an essential digital marketing service for local businesses.
Did you know? In the past year, 71% of consumers had a negative experience due to the incorrect company contact information found in business listings across the internet?
1. Health Audits
We’ll audit your local SEO health (and your competitors) month after month, taking note of new opportunities, necessary optimizations for optimal local SEO and website health.
2. Competitive Analysis
Most everything found in search is tied to a keyword. So before we start keyword mapping, optimizing content, or any link building, we’ll analyze your competitor’s footprint.
3. Local Strategy
With researched data in hand, we build out the local SEO strategy. We’ll detail out an optimized list of generic, local and niche citations. Key insight fuel to drive forward.
We’ll monitor your Local SEO health, create new citations, build local backlinks, share fresh content, keep a finger on the brand’s reputation and drive up your local SEO rankings.
5. Analize & Report
As your local traffic builds, we’ll analyze, document and report on new opportunities, optimize current strategies to improve results and provide clear reporting to highlight success.
Top 5 Local SEO Marketing FAQ's
How do I know if I need Local SEO?
We make it super easy. Our free Local SEO health report will provide you with clear answers.
Why Is Local SEO Important?
While we touch ed on this earlier, we feel it’s important to reiterate the facts. Local SEO is extremely important, particularly if you are a brick-and-mortar store, or provide a service to a certain locality.
A Forbes study shows that 95% of smartphone users use their mobile phone to perform local searches and out of that, 61% called the business, 59% visited. SearchEngineWatch found that 70% of mobile users click to call a business directly from their mobile phone.
If you aren’t working your Local SEO, you aren’t being found and that means, your losing out on a lot of business opportunities.
Why Does Google My Business Matter?
If you aren’t on the top page results of Google (for local SEO we’ll work your Google My Business), you pretty much don’t exist in the eyes of consumers searching for a local business.
- 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy)
- 72% of consumers, who search for local businesses, end up visiting stores within five miles. (Hubspot)
- 92% of searchers will pick businesses on the first page of local search results.
- 46% of all searches on Google are local.
- Mobile searches for (open + now + near me) have grown by 200%.
Do I need organic SEO services if I enable Local SEO?
Yes. Organic and Local search is separate; just as paid ads are. When a consumer does a search, they will see three different types of results, paid ads, local results and then organic results. Each of these three results requires different digital tactics.
We believe Local SEO is imperative for any local business, particularly today as it remains relatively non-competitive giving you a big opportunity to get started now.
How Long Before I See Results?
A top question from businesses that call us. The answer is, it depends on the competitive landscape, whether or not you utilize the full measure of the toolsets we provide (e.g. Google reviews) and ultimately how you serve your customers.
One of the top 3 factors in ranking in Google’s map pack is the # of positive reviews. So if you put our reputation management tool (which comes with Local SEO) into practice, you’ll be golden and will most likely see results sooner then later.
Top 3 ranking factors today include:
- Google My Business Signals (proximity, categories, keywords in titles, etc).
- Link Signals (anchor text, link domain authority and quality).
- Review Signals (review quantity, velocity, diversity, etc).