How Digital and Traditional Marketing Intertwine We get asked questions all the time about digital vs traditional marketing. Can I reach more customers on the radio or on Facebook? If I spend more on a print ad campaign will I […]
Implement a Lead Nurturing Campaign that Works One of the most exciting things about digital marketing is it makes the process of lead nurturing so much easier than it was in the past. Instead of spending hours on the phone and […]
Build and Increase Brand Awareness Across the Web No matter what kind of business you run, it’s important for you to increase brand awareness. Think of your brand as the public identity of your company. It’s the shorthand that customers […]
Designing a Website — the Right Way We have all been too poorly designed websites before. And most likely, you can’t think of an example on the top of your mind. That’s because you probably left the site quickly and […]
Convert a New Dental Patient to a Lifetime Patient All businesses depend on repeat customers. Unfortunately, dental marketing strategies often focus on attracting new dental patients rather than encouraging them to come back over and over. But given the repeat nature of […]
An Effective Patient Referral Program is Critical When someone you know and trust recommends a product or service to you, it speaks more loudly than any advertisement. That is why so many dentists rely on dental patient referral programs to […]
Dental Marketing and Dental Advertising: They’re Simply Not the Same If you’re focusing solely on dental advertising, you are missing out on a host of opportunities.
The Benefits of Killer Dental Blog Content Blogging these days is about so much more than just keeping an online journal. Blogging has evolved into one of the most effective and economical forms of marketing. Businesses of all types, and […]
Many dental practices don’t view marketing as an essential component of their success in dentistry. Why? Some dentists simply don’t think it has a place in their industry. Others may have the mindset, “Hey, I’m the best doctor in town, […]
You may have heard that only 2% of your website visitors are ready to make a purchase or take the next step right now. But what about the other 98%? Most business owners forget that the majority of their website […]
While bedding is a product category that consumers tend to want to see and feel before purchasing, you cannot discount the ever-growing impact of ecommerce. So if you’re a brick-and-mortar mattress store, and you’re not taking advantage of online marketing, […]
Boosting your credibility and reputation in the marketplace is vital to the success of your company. Internet surfers are relying on online reviews now more than ever before, as they surf past businesses that are riddled with negative online feedback.
On the eve of its 15th birthday, Google released its new search algorithm, leaving website-owners and online marketing consultants begging the question, “What is Google going to do to my traffic this time?” Code-named “Hummingbird” for its “precise and fast” […]
You have heard the word content being thrown around everywhere on the internet lately, and one of the first words you hear associated with it; blogging. So you are thinking about starting a blog for your business, but don’t really […]
Social media, over the past few years, has become unbelievably popular. A substantial amount of time is spent on the various social media outlets, and this trend doesn’t seem to be slowing down. The internet is used for everything, and […]
