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Web Key Performance Indicators to Watch Out For

October 4, 2014 Carlos Arnavat Dental Marketing, Inbound Marketing, Mattress Marketing Comments Off on Web Key Performance Indicators to Watch Out For
Web Performance Indicators

Are You Analyzing Your KPIs Regularly? Analytic tools make it easy for you to monitor a wide range of metrics related to the performance of your site. But if you want to get a true sense for how well you […]

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How Google Punishes Duplicate Content

September 25, 2014 Carlos Arnavat Content Marketing, Dental Marketing, Mattress Marketing Comments Off on How Google Punishes Duplicate Content
Duplicate Content

How to Avoid a Google Penalty Rising up through the Google rankings requires a two-step approach. First, you have to implement an SEO strategy that proves to the Google algorithm that you are valuable, current, and relevant. Second, you need […]

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Link Building Strategies for Beginners: A Guide

September 8, 2014 Carlos Arnavat Content Marketing, Dental Marketing, Inbound Marketing, Mattress Marketing Comments Off on Link Building Strategies for Beginners: A Guide
Link Building Strategies

Build Links With Strategy and Caution If you are serious about driving traffic to your web presence, you need to get serious about link building. This is one of the fundamentals of SEO, and if you don’t take a proactive […]

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How to Do a Competitive Analysis for Your Business

September 7, 2014 Carlos Arnavat Dental Marketing, Mattress Marketing Comments Off on How to Do a Competitive Analysis for Your Business
Competitive Analysis

Understanding Your Competition is the First Step Understanding the strengths and weaknesses of your competitors is crucial if you want to be successful in business. After all, how can you appeal to your target customers if you don’t understand the appeals […]

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PPC Marketing for Beginners – Adwords Explained

September 1, 2014 Carlos Arnavat Dental Marketing, Inbound Marketing, Mattress Marketing Comments Off on PPC Marketing for Beginners – Adwords Explained
PPC Marketing for Beginners

Kicking Off Your Marketing Campaign PPC internet marketing is one of the most effective ways to reach your target customers. Unfortunately, if your have never run a PPC marketing campaign, it can seem like a baffling undertaking. We have put together this […]

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Digital vs Traditional Marketing – What Works Best?

August 28, 2014 Carlos Arnavat Dental Marketing, Inbound Marketing, Mattress Marketing Comments Off on Digital vs Traditional Marketing – What Works Best?
Digital vs Traditional Marketing

How Digital and Traditional Marketing Intertwine We get asked questions all the time about digital vs traditional marketing. Can I reach more customers on the radio or on Facebook? If I spend more on a print ad campaign will I […]

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How to Implement Lead Nurturing – A Sample Campaign

August 12, 2014 Carlos Arnavat Dental Marketing, Inbound Marketing, Mattress Marketing Comments Off on How to Implement Lead Nurturing – A Sample Campaign
How to Implement Lead Nurturing

Implement a Lead Nurturing Campaign that Works One of the most exciting things about digital marketing is it makes the process of lead nurturing so much easier than it was in the past. Instead of spending hours on the phone and […]

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7 Ways to Help Increase Brand Awareness for Your Company

August 5, 2014 Carlos Arnavat Dental Marketing, Mattress Marketing Comments Off on 7 Ways to Help Increase Brand Awareness for Your Company
Increasing Brand Awareness

Build and Increase Brand Awareness Across the Web No matter what kind of business you run, it’s important for you to increase brand awareness. Think of your brand as the public identity of your company. It’s the shorthand that customers […]

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5 Things to Consider When Designing a Website

August 5, 2014 Carlos Arnavat Web Design Comments Off on 5 Things to Consider When Designing a Website
Design a Website

Designing a Website — the Right Way We have all been too poorly designed websites before. And most likely, you can’t think of an example on the top of your mind. That’s because you probably left the site quickly and […]

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The Lifetime Value of a New Dental Patient

July 30, 2014 Carlos Arnavat Dental Marketing Comments Off on The Lifetime Value of a New Dental Patient
Dental Patient Lifetime Value

Convert a New Dental Patient to a Lifetime Patient All businesses depend on repeat customers. Unfortunately, dental marketing strategies often focus on attracting new dental patients rather than encouraging them to come back over and over. But given the repeat nature of […]

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Top 5 Tips For Dental Patient Referral Programs

July 21, 2014 Carlos Arnavat Dental Marketing Comments Off on Top 5 Tips For Dental Patient Referral Programs
Dental Referral Programs

An Effective Patient Referral Program is Critical When someone you know and trust recommends a product or service to you, it speaks more loudly than any advertisement. That is why so many dentists rely on dental patient referral programs to […]

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Dental Marketing vs Dental Advertising: Is there a Difference?

July 14, 2014 Carlos Arnavat Dental Marketing Comments Off on Dental Marketing vs Dental Advertising: Is there a Difference?
Dental Marketing vs Dental Advertising

Dental Marketing and Dental Advertising: They’re Simply Not the Same If you’re focusing solely on dental advertising, you are missing out on a host of opportunities.

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Dental Blog – Why Every Dentist Needs One

July 1, 2014 Carlos Arnavat Dental Marketing Comments Off on Dental Blog – Why Every Dentist Needs One
Dental Blog

The Benefits of Killer Dental Blog Content Blogging these days is about so much more than just keeping an online journal. Blogging has evolved into one of the most effective and economical forms of marketing. Businesses of all types, and […]

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Dental Marketing Strategies For Your Practice

May 23, 2014 Carlos Arnavat Dental Marketing Comments Off on Dental Marketing Strategies For Your Practice
Dental Marketing Strategie

Many dental practices don’t view marketing as an essential component of their success in dentistry. Why? Some dentists simply don’t think it has a place in their industry. Others may have the mindset, “Hey, I’m the best doctor in town, […]

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360 Degree Marketing Automation Services

May 21, 2014 Carlos Arnavat Dental Marketing, Inbound Marketing, Mattress Marketing Comments Off on 360 Degree Marketing Automation Services
Marketing Automation by C5

You may have heard that only 2% of your website visitors are ready to make a purchase or take the next step right now. But what about the other 98%? Most business owners forget that the majority of their website […]

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