Many dental practices don’t view marketing as an essential component of their success in dentistry. Why? Some dentists simply don’t think it has a place in their industry. Others may have the mindset, “Hey, I’m the best doctor in town, […]
You may have heard that only 2% of your website visitors are ready to make a purchase or take the next step right now. But what about the other 98%? Most business owners forget that the majority of their website […]
While bedding is a product category that consumers tend to want to see and feel before purchasing, you cannot discount the ever-growing impact of ecommerce. So if you’re a brick-and-mortar mattress store, and you’re not taking advantage of online marketing, […]
Boosting your credibility and reputation in the marketplace is vital to the success of your company. Internet surfers are relying on online reviews now more than ever before, as they surf past businesses that are riddled with negative online feedback.
On the eve of its 15th birthday, Google released its new search algorithm, leaving website-owners and online marketing consultants begging the question, “What is Google going to do to my traffic this time?” Code-named “Hummingbird” for its “precise and fast” […]
You have heard the word content being thrown around everywhere on the internet lately, and one of the first words you hear associated with it; blogging. So you are thinking about starting a blog for your business, but don’t really […]
Social media, over the past few years, has become unbelievably popular. A substantial amount of time is spent on the various social media outlets, and this trend doesn’t seem to be slowing down. The internet is used for everything, and […]
Top of the funnel content is just as important as the bottom of the funnel. Some may not think so, and therefore may not spend as much time creating for this level. This is where some sites will lose out […]
Can’t. Think. Any. More. Having troubles getting the creative juices flowing in the blog world? This reason alone causes many to fall behind or give up creating content for their business blog. Don’t let this happen to you! In today’s […]
The single most important aspect to keep in mind when building a site is to keep it simple. People are not on your site for a wild goose chase. Don’t require visitors to have to think about where they need […]
In business, it is imperative to know the answers to this question. This information is equally as important in the business of Inbound Marketing. From sales to marketing and everything in between, knowing the person you are selling to plays […]
The cost alone is worth it. Hiring a web site designer for a custom template can cost a lot of money and, more importantly, time. In today’s market, it is much better to invest the money you would have used […]
If you are a small business, and you already have a website, you are on the right track towards success. As we have heard, time and time again, the internet has completely changed almost every aspect of a consumer making […]
You can’t hope to achieve high conversion rates without understanding the customer buying cycle. Even if you’re satisfied with your current rates, there’s always room for improvement. Besides, you can bet your bottom dollar that your competitors are putting their […]
More than likely you’ve heard of the term “inbound marketing” before, usually when marketing professionals are talking about it for a business to invest in and to have robust inbound channels that help supplement lead generation and sales numbers. However, […]
