Are You Analyzing Your KPIs Regularly? Analytic tools make it easy for you to monitor a wide range of metrics related to the performance of your site. But if you want to get a true sense for how well you […]
How to Avoid a Google Penalty Rising up through the Google rankings requires a two-step approach. First, you have to implement an SEO strategy that proves to the Google algorithm that you are valuable, current, and relevant. Second, you need […]
Build Links With Strategy and Caution If you are serious about driving traffic to your web presence, you need to get serious about link building. This is one of the fundamentals of SEO, and if you don’t take a proactive […]
Understanding Your Competition is the First Step Understanding the strengths and weaknesses of your competitors is crucial if you want to be successful in business. After all, how can you appeal to your target customers if you don’t understand the appeals […]
Kicking Off Your Marketing Campaign PPC internet marketing is one of the most effective ways to reach your target customers. Unfortunately, if your have never run a PPC marketing campaign, it can seem like a baffling undertaking. We have put together this […]
How Digital and Traditional Marketing Intertwine We get asked questions all the time about digital vs traditional marketing. Can I reach more customers on the radio or on Facebook? If I spend more on a print ad campaign will I […]
Implement a Lead Nurturing Campaign that Works One of the most exciting things about digital marketing is it makes the process of lead nurturing so much easier than it was in the past. Instead of spending hours on the phone and […]
Build and Increase Brand Awareness Across the Web No matter what kind of business you run, it’s important for you to increase brand awareness. Think of your brand as the public identity of your company. It’s the shorthand that customers […]
Designing a Website — the Right Way We have all been too poorly designed websites before. And most likely, you can’t think of an example on the top of your mind. That’s because you probably left the site quickly and […]
Convert a New Dental Patient to a Lifetime Patient All businesses depend on repeat customers. Unfortunately, dental marketing strategies often focus on attracting new dental patients rather than encouraging them to come back over and over. But given the repeat nature of […]
An Effective Patient Referral Program is Critical When someone you know and trust recommends a product or service to you, it speaks more loudly than any advertisement. That is why so many dentists rely on dental patient referral programs to […]
Dental Marketing and Dental Advertising: They’re Simply Not the Same If you’re focusing solely on dental advertising, you are missing out on a host of opportunities.
The Benefits of Killer Dental Blog Content Blogging these days is about so much more than just keeping an online journal. Blogging has evolved into one of the most effective and economical forms of marketing. Businesses of all types, and […]
Many dental practices don’t view marketing as an essential component of their success in dentistry. Why? Some dentists simply don’t think it has a place in their industry. Others may have the mindset, “Hey, I’m the best doctor in town, […]
You may have heard that only 2% of your website visitors are ready to make a purchase or take the next step right now. But what about the other 98%? Most business owners forget that the majority of their website […]
