When the internet was relatively new, it was easy to perform SEO and then experience web traffic. Put up a website and wait for it to find you. Then you add to start adding keywords to let the search engines know […]
An astounding 95% of online shoppers read reviews before deciding to purchase. It goes without saying that companies lose sales when they aren’t on top of their online reputation management. The Internet landscape is radically different than it was a […]
Over half of the world’s population is on the internet. And the United States ranks as one of the top 3 countries for internet use. 86% of consumers rely on the internet to find the local businesses that they frequent. Plus, […]
It’s timeless. As digital marketers, it always comes back to this: “What keeps our client awake at night?” The question is somewhat ironic for our mattress manufacturing and retail clients, who I like to believe, get some of the best […]
Seemingly overnight, mattress sales have gone direct to consumer. But just because companies like Casper are revolutionizing the way consumers shop for mattresses doesn’t mean your retail operation has to suffer. Are direct-to-consumer mattress companies giving you nightmares? Here are […]
Traditional Dental Marketing – The Tool of Yesterday Inbound Marketing is the tool of today and tomorrow. Think of all the strategies you use to try and connect with patients – sending out note cards, renting a billboard, placing an […]
Which Marketing Agency in St. Louis is Right for You? Your Choice Matters for Your Business – if You Care About ROI that is. Do a quick search for “Marketing agency in St. Louis” and you will be inundated with […]
Did You Get A Negative Google Review? It’s Not The End Of The World One of the best ways to generate local organic traffic and publicity for your business is to encourage your customers/clients to write a Google review. Their objective opinion […]
Compelling Content Gets Results 60% of all organic clicks go to the organic top three search results. How do you get to the top? By writing compelling content. When it comes to ranking high in Google search results, the most […]
How to Write Email Subject Lines That Will Get Your Email Read The average person receives over 100 emails a day. Most of them are deleted without ever being opened. If you want to make sure your marketing email isn’t […]
What’s in Store for Mattress Retailers This Year Well, it’s a new year. A fresh start. A chance to take stock of what’s working for your business and what isn’t. As you’re planning your mattress marketing strategy for 2015, here […]
Know Whether Your Online Marketing Strategy Works The world of website analytics can seem vast and confusing if your are new to it. But the reality is that tracking your website traffic is easier than you think and absolutely worth […]
Go Mobile and Avoid an Algorithm Penalty If you’re trying to maximize the impact of your online presence, you need to be aware of changes coming soon to the Google mobile algorithm. The search giant has announced plans update the […]
To Be or Not to Be – Responsive Let’s start this article by asking yourself these questions: How do I feel about the overall look of my mattress website? Does it stand out from my competitors, or does it simply […]
Know Who You are Targeting Just because everyone needs to go to the dentist doesn’t mean that every dental patient is the same. That means a one-size-fits-all marketing strategy will most likely only be relevant to a small percentage of […]
