Your dental practice probably has at least one social media profile. But if you are like many businesses, you are puzzled over how to turn Facebook posts and Tweets into actual revenue. Try using these simple, effective dental social media […]
Traditional Dental Marketing – The Tool of Yesterday Inbound Marketing is the tool of today and tomorrow. Think of all the strategies you use to try and connect with patients – sending out note cards, renting a billboard, placing an […]
Know Who You are Targeting Just because everyone needs to go to the dentist doesn’t mean that every dental patient is the same. That means a one-size-fits-all marketing strategy will most likely only be relevant to a small percentage of […]
What’s Trending in Dental Marketing For 2021 Marketing advances and evolves faster than many people realize. Some technologies and techniques that are common today didn’t even exist five years ago. In order to reach the largest number of dental patients, […]
Really, How Effective Could a Coupon Be? According to the American Dental Association, there were 193,330 dentists practicing in the United States in 2011. That means when someone is due for their twice-yearly checkup, they have a lot of choices […]
Start by Knowing Your Ideal Customer Who is buying your products and services? How old are they and where do they live? What kind of problems do they have, and are you in a position to solve them? If you […]
Are You Analyzing Your KPIs Regularly? Analytic tools make it easy for you to monitor a wide range of metrics related to the performance of your site. But if you want to get a true sense for how well you […]
How to Avoid a Google Penalty Rising up through the Google rankings requires a two-step approach. First, you have to implement an SEO strategy that proves to the Google algorithm that you are valuable, current, and relevant. Second, you need […]
Build Links With Strategy and Caution If you are serious about driving traffic to your web presence, you need to get serious about link building. This is one of the fundamentals of SEO, and if you don’t take a proactive […]
Understanding Your Competition is the First Step Understanding the strengths and weaknesses of your competitors is crucial if you want to be successful in business. After all, how can you appeal to your target customers if you don’t understand the appeals […]
Kicking Off Your Marketing Campaign PPC internet marketing is one of the most effective ways to reach your target customers. Unfortunately, if your have never run a PPC marketing campaign, it can seem like a baffling undertaking. We have put together this […]
How Digital and Traditional Marketing Intertwine We get asked questions all the time about digital vs traditional marketing. Can I reach more customers on the radio or on Facebook? If I spend more on a print ad campaign will I […]
Implement a Lead Nurturing Campaign that Works One of the most exciting things about digital marketing is it makes the process of lead nurturing so much easier than it was in the past. Instead of spending hours on the phone and […]
Build and Increase Brand Awareness Across the Web No matter what kind of business you run, it’s important for you to increase brand awareness. Think of your brand as the public identity of your company. It’s the shorthand that customers […]
Convert a New Dental Patient to a Lifetime Patient All businesses depend on repeat customers. Unfortunately, dental marketing strategies often focus on attracting new dental patients rather than encouraging them to come back over and over. But given the repeat nature of […]
