Traditional Dental Marketing – The Tool of Yesterday
Inbound Marketing is the tool of today and tomorrow.
Think of all the strategies you use to try and connect with patients – sending out note cards, renting a billboard, placing an ad on the radio. Okay – so stop thinking about how much it all costed you – as we agree – its a lot! For decades now these have been the traditional methods of dental marketing, and for a long time they worked. But things have changed!
Know Who You are Targeting
Just because everyone needs to go to the dentist doesn’t mean that every dental patient is the same.
That means a one-size-fits-all marketing strategy will most likely only be relevant to a small percentage of the traffic your website receives.
So if you want to get the most return on your marketing investment, by targeting your bread and butter patient, then there is no other choice but to first create a patient persona for each type of patient you wish to serve.
When you tailor your marketing message to include focused, targeted marketing, you’ll find your dental chairs filled year around.
Here’s a quick guide that shows you how to get started.
What’s Trending in Dental Marketing For 2015
Marketing advances and evolves faster than many people realize. Some technologies and techniques that are common today didn’t even exist five years ago.
In order to reach the largest number of dental patients, it’s important to know about all the marketing tools at your disposal. These are some of the marketing trends that we expect to have the biggest impact on dental marketing in 2015:
Really, How Effective Could a Coupon Be?
According to the American Dental Association, there were 193,330 dentists practicing in the United States in 2011. That means when someone is due for their twice yearly checkup, they have a lot of choice about which dentist they want to take their business to.
Start by Knowing Your Ideal Customer
Who is buying your products and services? How old are they and where do they live? What kind of problems do they have, and are you in a position to solve them? If you run a business of any kind, you should be asking yourself these questions. After all, if you don’t understand who your customers are, how can you reach new ones and encourage them to purchase more?
A buyer persona is essentially a profile of your target customer, and it is an invaluable tool for business. Putting one together is not that time or labor intensive but can have a huge effect on the future of your business.
Are You Analyzing Your KPIs Regularly?
Analytic tools make it easy for you to monitor a wide range of metrics related to the performance of your site. But if you want to get a true sense for how well you are doing, you need to know which metrics are the key performance indicators. Some numbers speak volumes, and others are relatively irrelevant. Pay close attention to the following…
How to Avoid a Google Penalty
Rising up through the Google rankings requires a two-step approach. First, you have to implement an SEO strategy that proves to the Google algorithm that you are valuable, current, and relevant. Second, you need to avoid doing the things that Google penalizes you for. Lots of people focus on the first step but neglect the second one.
Build Links With Strategy and Caution
If you are serious about driving traffic to your web presence, you need to get serious about link building. This is one of the fundamentals of SEO, and if you don’t take a proactive approach, you might find your website plummeting through the search rankings. Use this simple guide to learn more about link building and to get started with some basic strategies.
Understanding Your Competition is the First Step
Understanding the strengths and weaknesses of your competitors is crucial if you want to be successful in business. After all, how can you appeal to your target customers if you don’t understand the appeals they are getting from similar businesses?
Kicking Off Your Marketing Campaign
PPC internet marketing is one of the most effective ways to reach your target customers. Unfortunately, if your have never run a PPC marketing campaign, it can seem like a baffling undertaking. We have put together this guide to help you get a feel for the basics.
How Digital and Traditional Marketing Intertwine
We get asked questions all the time about digital vs traditional marketing. Can I reach more customers on the radio or on Facebook? If I spend more on a print ad campaign will I see a higher ROI than focusing on social media? Do I need to put all my eggs in one basket, or should I focus on both digital and traditional marketing?
Implement a Lead Nurturing Campaign that Works
One of the most exciting things about digital marketing is it makes the process of lead nurturing so much easier than it was in the past. Instead of spending hours on the phone and miles pounding the pavement, you can use simple online tools to bring highly-motivated customers into your fold.
Build and Increase Brand Awareness Across the Web
No matter what kind of business you run, it’s important for you to increase brand awareness. Think of your brand as the public identity of your company. It’s the shorthand that customers use to identify who you are, where you are, what you sell, and what makes you different from your competitors. If you can increase brand awareness, you stand out from the crowd.
Convert a New Dental Patient to a Lifetime Patient
All businesses depend on repeat customers. Unfortunately, dental marketing strategies often focus on attracting new dental patients rather than encouraging them to come back over and over. But given the repeat nature of dental medicine, and the stiff competition for each potential patient, it is in every dentist’s interest to turn one-time patients into lifetime patients.
An Effective Patient Referral Program is Critical
When someone you know and trust recommends a product or service to you, it speaks more loudly than any advertisement. That is why so many dentists rely on dental patient referral programs to attract new patients. They are easy to manage and inexpensive to establish while delivering a significantly higher return on your investment than many traditional methods of marketing.