What is Marketing Automation and How to Use it

Did you realize that you could automate some of the most time and labor intensive aspects of the marketing process? Not only that, these technologies often deliver better results than you’re getting now. Learn more about marketing automation, and decide if this smarter strategy could revolutionize the way you reach out to customers.

What is Marketing Automation?

Marketing automation is any technology or software that helps companies to manage, measure, and optimize the marketing process throughout the sales tunnel. Here are some of the most common ways that businesses utilize marketing automation:


Why Using a Call to Action is So Important

Learn Something New and Exciting

Discover a crucial element of copy writing.

Keep on reading!

All of these are call to action statements, and they are a simple but effective way to influence the behavior of your target audience. If you look around the web, you will find that these statements are everywhere – encouraging you to click a link, travel to the next page, download something for free, or make a purchase online. The reason you see them so often is that they really work, and if you are not using them in your content, you are missing out on a big opportunity.


How Google Punishes Duplicate Content

How to Avoid a Google Penalty

Rising up through the Google rankings requires a two-step approach. First, you have to implement an SEO strategy that proves to the Google algorithm that you are valuable, current, and relevant. Second, you need to avoid doing the things that Google penalizes you for. Lots of people focus on the first step but neglect the second one.


Link Building Strategies for Beginners: A Guide

Build Links With Strategy and Caution

If you are serious about driving traffic to your web presence, you need to get serious about link building. This is one of the fundamentals of SEO, and if you don’t take a proactive approach, you might find your website plummeting through the search rankings. Use this simple guide to learn more about link building and to get started with some basic strategies.


5 Easy Ways To Creating Blog Topics

Can’t. Think. Any. More. Having troubles getting the creative juices flowing in the blog world?  This reason alone causes many to fall behind or give up creating content for their business blog.  Don’t let this happen to you!

In today’s day and age and most importantly your online business success; you can no longer have a static site that lies dead to search engines.  In fact – if creating remarkable content is not a part of your marketing efforts – your paddling up a river without a paddle.


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