The cost alone is worth it. Hiring a web site designer for a custom template can cost a lot of money and, more importantly, time. In today’s market, it is much better to invest the money you would have used for a custom theme, into marketing your website. After all – if you spend all your money on building your site and then can’t market it – what’s the point?
If you are a small business, and you already have a website, you are on the right track towards success. As we have heard, time and time again, the internet has completely changed almost every aspect of a consumer making a purchase. It has become imperative that a business have a website to showcase their offering.
You can’t hope to achieve high conversion rates without understanding the customer buying cycle. Even if you’re satisfied with your current rates, there’s always room for improvement. Besides, you can bet your bottom dollar that your competitors are putting their knowledge about the customer buying cycle to effective use. If you don’t follow suit, you stand to lose out on a lot of business in the future. With a clear understanding of the customer buying cycle, you can achieve higher conversions, which will lead to increased revenues.
More than likely you’ve heard of the term “inbound marketing” before, usually when marketing professionals are talking about it for a business to invest in and to have robust inbound channels that help supplement lead generation and sales numbers. However, what makes it so important and why should a business bother with such marketing? Also, what makes it different from outbound marketing and why is outbound considered to be obsolete in this day and age?