It’s timeless. As digital marketers, it always comes back to this: “What keeps our client awake at night?” The question is somewhat ironic for our mattress manufacturing and retail clients, who I like to believe, get some of the best sleep around…
But think about it for a moment: what does keep you awake at night?
Seemingly overnight, mattress sales have gone direct to consumer.
But just because companies like Casper are revolutionizing the way consumers shop for mattresses doesn’t mean your retail operation has to suffer. Are direct-to-consumer mattress companies giving you nightmares?
Here are 3 tips to keep you sleeping soundly… and your retail mattress business in the black.
Traditional Dental Marketing – The Tool of Yesterday
Inbound Marketing is the tool of today and tomorrow.
Think of all the strategies you use to try and connect with patients – sending out note cards, renting a billboard, placing an ad on the radio. Okay – so stop thinking about how much it all costed you – as we agree – its a lot! For decades now these have been the traditional methods of dental marketing, and for a long time they worked. But things have changed!
Which Marketing Agency in St. Louis is Right for You?
Your Choice Matters for Your Business – if You Care About ROI that is.
Do a quick search for “Marketing agency in St. Louis” and you will be inundated with dozens, even hundreds of results. Each one of these companies promises to deliver creative campaigns, innovative approaches, and guaranteed outcomes. With all those choices and all those competing claims, it can be a major challenge picking the right marketing agency in St. Louis to trust. We’ve put together a quick list of features to look for so that you can feel confident you’re making the right selection.
Compelling Content Gets Results
60% of all organic clicks go to the organic top three search results. How do you get to the top? By writing compelling content.
When it comes to ranking high in Google search results, the most important thing you need is unique, compelling, relevant content.
“Wait! What about high-quality backlinks?” you say.
How to Write Email Subject Lines That Will Get Your Email Read
The average person receives over 100 emails a day.
Most of them are deleted without ever being opened. If you want to make sure your marketing email isn’t sent straight to the trash folder, then you need a solid email subject line.
The email subject line is what determines whether your email is read or simply deleted. Having a good email subject line is actually more important than the email itself. If your email subject line is subpar, then it doesn’t matter how amazing your email is because no one will read it.
Here are 8 simple rules for writing attention-grabbing email subject lines that will get your email read.
What’s in Store for Mattress Retailers This Year
Well, it’s a new year. A fresh start.
A chance to take stock of what’s working for your business and what isn’t. As you’re planning your mattress marketing strategy for 2015, here are four mattress marketing trends to watch for.
Know Whether Your Online Marketing Strategy Works
The world of website analytics can seem vast and confusing if your are new to it.
But the reality is that tracking your website traffic is easier than you think and absolutely worth your time. Paying attention to how people use your website ultimately helps you build a better website and convert more often. It’s like having every single one of your visitors participate in a focus group survey.
Go Mobile and Avoid an Algorithm Penalty
If you’re trying to maximize the impact of your online presence, you need to be aware of changes coming soon to the Google mobile algorithm.
The search giant has announced plans update the way they prioritize sites, placing a greater emphasis on sites that are mobile-friendly.
The change will go into effect on April 21st and is expect to have a major impact on existing search engine rankings. That means that if your site is not mobile-friendly, you will struggle to connect with new customers. To help you keep your ranking high, we’ve come up with a few tips to help you adapt to the new Google mobile algorithm.
To Be or Not to Be – Responsive
Lets start this article by asking yourself these questions:
- How do I feel about the overall look of my mattress website?
- Does it stand out from my competitors, or does it simply blend in?
- Does it look amazing across all forms of devices, such as desktops, mobile and tablets?
- Are my analytics telling me anything I should be paying attention to?
Know Who You are Targeting
Just because everyone needs to go to the dentist doesn’t mean that every dental patient is the same.
That means a one-size-fits-all marketing strategy will most likely only be relevant to a small percentage of the traffic your website receives.
So if you want to get the most return on your marketing investment, by targeting your bread and butter patient, then there is no other choice but to first create a patient persona for each type of patient you wish to serve.
When you tailor your marketing message to include focused, targeted marketing, you’ll find your dental chairs filled year around.
Here’s a quick guide that shows you how to get started.
Let’s Face it, There Are a Lot to Choose From
There are an estimated 13,536 advertising agencies in the United States alone.
With that many options, it can be difficult to find the right one, even when you focus only on agencies with a specialization. Use this guide to help you find the advertising or marketing agency that can help you make the biggest impact.
Make Your Dental Website Ready For Google
Is your dental practice website lost on page three of the Google results?
Has your website traffic flatlined? Is your online presence not doing enough to help you attract new patients?
Use these SEO tips to help more people find your dental website.
60% of all organic clicks go to the organic top 3 search results. (Business2Community)
What’s Trending in Dental Marketing For 2015
Marketing advances and evolves faster than many people realize. Some technologies and techniques that are common today didn’t even exist five years ago.
In order to reach the largest number of dental patients, it’s important to know about all the marketing tools at your disposal. These are some of the marketing trends that we expect to have the biggest impact on dental marketing in 2015:
Really, How Effective Could a Coupon Be?
According to the American Dental Association, there were 193,330 dentists practicing in the United States in 2011. That means when someone is due for their twice yearly checkup, they have a lot of choice about which dentist they want to take their business to.