If you own a brand or business, and you have a website, you’ve most likely been trying to master search engine optimization (SEO) from the beginning. The bad news is, SEO isn’t the easiest thing to figure out, and if you don’t get a solid grasp on it fast, you’ll never even get your website off of the ground. That’s where hiring an SEO expert comes into play.

By working with SEO experts, you can get your website to rank for certain keywords much faster. And if you have an older website, and you’re continuously struggling to get the results you’re looking for, an SEO agency can help you get over that wall.

Is it necessary for your businesses’ website? And is in-house SEO really a bad idea? If you’re asking yourself these kinds of questions, wonder no longer, because we’re here to help!

In this article, we’ll tell you why adding an SEO expert to your team is something you should consider doing ASAP. Now then, let’s get started!

Table of Contents

• What Is SEO & Why Is It Important?
• Why You Should Hire an SEO Agency
• How Much Does It Cost to Hire an SEO Company?
• Is Hiring an SEO Expert Worth It?
• The 9 Benefits of Working with an SEO Marketing Agency

What Is SEO & Why Is It Important?

SEO is short for search engine optimization. The better the SEO for your business website, the more likely it will be to show up and rank higher on search engines.

And given just how big of a role search engines play in the buying cycle of a customer today, ranking on search engines is more important now than ever.

For example, more than 4 out of 5 purchase-focused buyers will search online for a product or service, according to Datareportal.

Beyond that, the higher you rank in search engines, the more likely people will be to click. SEO tool Sistrix actually found that the click-through rate (CTR) of the first Google search result was 2X higher compared to the second result.

As you can see, the CTR changes between rankings are exponential. And as a result, the higher you rank, the more likely you are to sell.

Why You Should Hire an SEO Agency

So, why hire an SEO company at all? Can’t you just handle it all yourself?

And of course, you can.

The problem, however, is that SEO best practices are constantly changing. New search engine algorithms are being released on a regular basis. Industry norms are shifting from week to week (and even day to day). And on the technical side, it’s still quite difficult and time-intensive to implement all the best SEO tactics to help you rank.

That’s why it’s a much better use of your time to hire an SEO company instead of trying to do it all yourself. They have the expertise, the experience, and the technical know-how to get the best results in the shortest amount of time possible.

In fact, small businesses today are learning that SEO is becoming an increasingly valuable investment. Backlinko even found that 65% of all small business owners have worked with at least one SEO provider before.

How Much Does It Cost to Hire an SEO Expert?

Now, the next question comes down to the cost of hiring an SEO expert.

After all, why hire an SEO company if the costs don’t outweigh the benefits?

According to Ahrefs, most SEO agencies across the United States charge around $2,501-$5,000 per month to help optimize businesses for getting found on search engines.

That being said, you can end up paying much more or much less, depending on how extensive you want your SEO to be.

At first glance, that might seem like a lot. But as we’ll see in a moment, investing the resources into SEO can actually lead to massive ROI.

Is Hiring an SEO Expert Worth It?

Simply put, heck yes.

Putting the time, the resources, and the work into better SEO tends to pay off for the overwhelming majority of businesses.

To illustrate the ROI of SEO, let’s look at the difference in cost per lead compared to paid digital advertising (PPC).

It turns out leads obtained through PPC are actually more than 4X higher than those brought in by SEO.

So, how does that break down into actual return on investment, dollar for dollar?

Well, as it turns out, SEO returns $22.24 for every $1 invested.

And as you can see, that’s an ROI only beaten out by email marketing.

Simply put, SEO works. And when you’re working with the right SEO agency, you can be confident your investment is going to good use.

The 9 Benefits of Working with an SEO Marketing Agency

Alright, now that you have a better understanding of SEO and why it’s a great investment, let’s take a closer look at the 9 benefits of working with an SEO marketing agency.

Because as with most things in business, while you can do everything yourself, sometimes it just makes more sense to hire out to the experts.

1. Experts Truly Know Best

We’ll be completely honest with you. SEO is far too important and far too complicated to be handled in-house by someone who isn’t quite sure what they’re doing. It can take years to master SEO, and that’s precious time you can’t afford to waste if you want to get the best results.

When it comes to SEO, the experts truly do know best. By letting someone who knows what they’re doing handle your website’s SEO, you’ll get the results you’re looking for much faster. That can help you grow your brand or business faster, too, which of course, is a good thing.

2. SEO Is Ever-Changing

One of the main reasons why SEO is so difficult to master is that it’s ever-changing. Search engines are constantly adding new things to the list of what it is they’re looking for. And if you don’t have time to keep up with those changes, you’ll quickly fall behind.

By having someone who is aware of what the latest SEO strategies and techniques are, you can ensure that your website is in good hands. That way, you can keep up with your competition and even surpass them.

3. Increase Your Reach Online

It can’t be overstated how impactful a strong online presence for your brand or business can be. This is especially true if you’re running a business that operates predominantly online, where you need to get clicks to succeed.

And even if you’re someone who deals mostly with local businesses, improving your local SEO strategy is important, too. It can help you gain new customers and clients in your area, which is never a bad thing.

4. Avoid Major Errors Completely

Because SEO is so intricate and so in-depth, it’s very easy to make mistakes. And most SEO mistakes revolve around something you aren’t doing instead of what you’re doing wrong, which makes it even that much harder to fix.

By letting an SEO expert handle your website’s SEO, you can fix any major mistakes and even avoid some completely.

5. Understand How to Use Analytics Better

If you have a website for your business or brand, you most likely already know how important analytics are. With that being said, those analytics can sometimes steer you in the wrong direction if you don’t know exactly what to do with that information.

By working with an SEO marketing agency, you’ll be able to better understand your analytics. And with that information, you can ensure that you’re running your business and your website in the best way possible.

6. Increase Your Revenue

With those analytics and a better understanding of what they mean, you can make business decisions with them in mind. And by making smarter decisions, you can increase your overall revenue and more easily grow your company.

7. Reach Your Goals

As a business or brand owner, you know that setting goals can help you be successful. And as we just touched on, setting goals with your analytics data in mind is the best way to increase your revenue.

Working with us can help you make decisions that will make you the most money, and thus, help you reach your goals. So if you need help making your goals a reality, reach out to an SEO company today!

8. Focus on Other Things

If you own a business or brand, you most likely already know that you have to delegate certain tasks in order to free up time in the day. By letting an agency handle your SEO needs, you can spend your time doing other things, things you’re good at that make you money.

9. Grow Your Team

To piggyback off of that last point, it’s important to remember that you can’t do everything yourself. And because of this, as you grow, you need to make sure your team is growing with you.

Grow your team today by adding an SEO expert to your roster!

Well, there you have it! Those are 9 reasons why working with an agency is an absolute must for your brand or business.

You can’t beat the experience of working with an expert. They’ll make sure your website checks all of the right boxes, so you can improve your online presence and rank for important keywords.

By grabbing more of the online market share, you can reach new customers and clients and increase your revenue. And by having a pro do it for you, it’ll be done right, and you won’t have to waste time doing it, either.

Considering hiring an SEO expert for your business or brand? Request a free consultation, and we’ll be glad to assist you!

Also, consider our free Local SEO Health Audit report as it includes a reputation management assessment amongst other beneficial data to help you optimize your domain to help your business grow!