Dental Marketing and Dental Advertising: They’re Simply Not the Same
If you’re focusing solely on dental advertising, you are missing out on a host of opportunities.
The Benefits of Killer Dental Blog Content
Blogging these days is about so much more than just keeping an online journal. Blogging has evolved into one of the most effective and economical forms of marketing. Businesses of all types, and in every industry, are attracting customers and driving growth by using the wealth of blogging tools out there.
Many dental practices don’t view marketing as an essential component to their success in dentistry. Why? Some dentists simply don’t think it has a place in their industry. Others may have the mindset, “Hey, I’m the best doctor in town, so I shouldn’t have to market my practice!”
You may have heard, only 2% of your website visitors are ready to make a purchase or take the next step. But what about the 98%? Most business owners forget that the majority of their website visitors are coming for answers to their problems and have no intention of making contact. There’s simply not ready!
While bedding is a product category that consumers tend to want to see and feel before purchasing, you cannot discount the ever-growing impact of ecommerce. So if you’re a brick-and-mortar mattress store, and you’re not taking advantage of online marketing, then you’re missing the boat.
Boosting your credibility and reputation in the marketplace is vital to the success of your company. Internet surfers are relying on online reviews now more than ever before, as they surf past businesses that are riddled with negative online feedback.
On the eve of its 15th birthday, Google released its new search algorithm, leaving website-owners and online marketing consultants begging the question, “What is Google going to do to my traffic this time?” Code-named “Hummingbird” for its “precise and fast” features, the new search algorithm focuses on three distinct targets: Queries, queries, and, yet again, queries.
You have heard the word content being thrown around everywhere on the internet lately, and one of the first words you hear associated with it; blogging. So you are thinking about starting a blog for your business, but don’t really understand why you need to. What’s the deal, what is so great about blogging? Follow this simple breakdown on business blogging, and learn why you should get started with yours today!
Social media, over the past few years, has become unbelievably popular. A substantial amount of time is spent on the various social media outlets, and this trend doesn’t seem to be slowing down. The internet is used for everything, and a social interaction is a major part of that everything.
Social media has developed into being much more than just friends connecting with friends, into a place where businesses can grow and connect as well. Internet presence for businesses has grown from helpful to necessary. Not only does a company need a website, but social has/is becoming an essential building block as well. Social is a great way for a businesses to build and communicate with their brand advocates.
Top of the funnel content is just as important as bottom of the funnel. Some may not think so, and therefore may not spend as much time creating for this level. This is where some sites will lose out on many potential visitors which may turn into potential customers. In fact – 95% of the visitors coming to your site are not ready to make a purchase.
So remember, don’t skip this step in content creation!
Can’t. Think. Any. More. Having troubles getting the creative juices flowing in the blog world? This reason alone causes many to fall behind or give up creating content for their business blog. Don’t let this happen to you!
In today’s day and age and most importantly your online business success; you can no longer have a static site that lies dead to search engines. In fact – if creating remarkable content is not a part of your marketing efforts – your paddling up a river without a paddle.
The single most important aspect to keep in mind when building a site is to keep it simple. People are not on your site for a wild goose chase. Don’t require visitors to have to think about where they need to go and how to get there.
In fact, more than three-quarters of survey respondents from a HubSpot study said that the most important element in website design is ease in finding information.
In business, it is imperative to know the answers to this question. This information is equally as important in the business of Inbound Marketing. From sales to marketing and everything in between, knowing the person you are selling to plays a major role. This will help keep everyone constant across the board, keeping everyone in the same mindset of your target market.
The cost alone is worth it. Hiring a web site designer for a custom template can cost a lot of money and, more importantly, time. In today’s market, it is much better to invest the money you would have used for a custom theme, into marketing your website. After all – if you spend all your money on building your site and then can’t market it – what’s the point?
If you are a small business, and you already have a website, you are on the right track towards success. As we have heard, time and time again, the internet has completely changed almost every aspect of a consumer making a purchase. It has become imperative that a business have a website to showcase their offering.