Before the explosion of the digital ecosystem, local small businesses were faced with a huge challenge as they tried to grow their brand. Traditional advertising and word of mouth were the only real options available. Because of the high cost […]
What if you could do something for free that gave you a 50% chance of a customer visiting your location? You can—all you have to do is improve your local SEO. With competition from big box stores and online shopping, […]
What’s the key to getting more traffic to your website? You can use many different marketing tactics. The one tactic that seems to bring high-quality traffic to your site is from search engines. Optimizing your site to appear higher in search […]
Surveys show that 82 percent of shoppers using a smartphone search for local businesses. And more than 90 percent of those people are likely to click one of the top results. If you do business locally, you can’t afford to miss […]
Did you know that 90 percent of consumers will read online reviews before visiting a particular business? Do you want to ensure that the reviews people are reading about your St. Louis business are positive? If so, you may want to […]
According to Google, 46% of searches on their search engine are for local shops and services. What does that mean for your business? Well, if your small business specifically caters to your local areas, such as a brick and mortar store or […]
Reputation management itself is as old as time. Every business knows people who feel good about a business are more likely to patronize it. That reputation management has changed dramatically over the years, though. In the past, word of mouth was […]
It’s not as hard as you think for your business to rise to the top. Of search rankings, that is. With that said, if your online business listings are not optimized for local searches, you may get skipped by people in […]
Do you know the lyrics to the 1960s hit song, Leader of the Pack by The Shangri-Las? I met him at the candy store, he turned around and smiled at me…that’s when I fell for the leader of the pack. Now imagine […]
Your dental practice probably has at least one social media profile. But if you are like many businesses, you are puzzled over how to turn Facebook posts and Tweets into actual revenue. Try using these simple, effective dental social media […]
When the internet was relatively new, it was easy to perform SEO and then experience web traffic. Put up a website and wait for it to find you. Then you add to start adding keywords to let the search engines know […]
An astounding 95% of online shoppers read reviews before deciding to purchase. It goes without saying that companies lose sales when they aren’t on top of their online reputation management. The Internet landscape is radically different than it was a […]
Over half of the world’s population is on the internet. And the United States ranks as one of the top 3 countries for internet use. 86% of consumers rely on the internet to find the local businesses that they frequent. Plus, […]
It’s timeless. As digital marketers, it always comes back to this: “What keeps our client awake at night?” The question is somewhat ironic for our mattress manufacturing and retail clients, who I like to believe, get some of the best […]
Seemingly overnight, mattress sales have gone direct to consumer. But just because companies like Casper are revolutionizing the way consumers shop for mattresses doesn’t mean your retail operation has to suffer. Are direct-to-consumer mattress companies giving you nightmares? Here are […]
