It’s timeless. As digital marketers, it always comes back to this: “What keeps our client awake at night?” The question is somewhat ironic for our mattress manufacturing and retail clients, who I like to believe, get some of the best sleep around…
But think about it for a moment: what does keep you awake at night?
Seemingly overnight, mattress sales have gone direct to consumer.
But just because companies like Casper are revolutionizing the way consumers shop for mattresses doesn’t mean your retail operation has to suffer. Are direct-to-consumer mattress companies giving you nightmares?
Here are 3 tips to keep you sleeping soundly… and your retail mattress business in the black.