5 Effective Strategies to Get More Reviews on Your Google My Business Page
Before the explosion of the digital ecosystem, local small businesses were faced with a huge challenge as they tried to grow their brand. Traditional advertising and word of mouth were the only real options available. Because of the high cost of this advertising, most small business owners did little of it.
Today, though, things have changed. Small, local businesses can now reach audiences on a global scale. One of the tools that have made this possible is Google My Business.
However, making the most of Google My Business and all it offers takes time and effort. One area that requires effort is getting reviews.
If you are looking for ways to get more reviews for your GMB page, keep reading. Here you can find some tips that will help you do just that.
1. Encourage Customers to Leave Reviews
As mentioned above, Google reviews play a crucial roll in growing your GMB profile. What is even better is that they cost nothing.
Consider how you may sort through a huge selection of general contractors if you have never hired one before. You don’t know if what a contractor claims on their website is true. In this situation, GMB reviews can be the deciding factor.
People who are looking up contractors in their local area are going to trust a business more if they have 10 to 15 four- or five-star reviews.
Just remember, though, these reviews aren’t going to appear overnight. You will have to reach out to your happy customers and ask them to leave a review. You can do this via email, text, or just ask them to leave you a review when they are checking out with a purchase.
2. Avoid Using Any Spammy Methods
Google is smart. This means Google will know if you are trying to “dupe” the system or cheat. Some examples of this include automating content, keyword stuffing, or creating doorway pages.
These same rules apply to your Google My Business listing.
This is a very important tool provided by Google. Why would the most robust and widely used search engine let you get away with these types of spammy tactics, like paying people to leave you reviews?
Also, customers aren’t going to trust these fake reviews. They have become savvier, too. Potential customers are only going to trust honest, real reviews from real customers.
Along with GMB, virtually all review sites have safeguards in place that are designed to detect spammy reviews. If you have these on your site, you will be flagged. If your page is flagged, everyone who looks at your page is going to receive a warning from Google or another review site that they should not trust your site.
The same idea applies to offer an incentive, such as a future discount, for a positive review. In this situation, you may find this strategy backfires, and causes your online reputation to take a hit.
3. Never Assume Your Customers Know How to Leave a Review
It is a mistake to assume your customers know how to leave a review on your Google My Business page just because they have found it. To ensure you get the positive reviews you want and need, create an easy-to-follow guide, and post it on your website or in the review request you have sent them.
It is a good idea to include screenshots along with step-by-step directions on what to do. This will ensure all your happy customers can leave a review.
Our Reputation Management tool does this all for you, set it up once, and then work towards a 5-star reputation with ease!
4. Respond to All Reviews You Receive
After reviews start coming in, set aside some time to reply (quickly) to each new review. If you only have a review from time to time, it is easy to respond quickly. However, if you create an effective review generation strategy, and you are getting more reviews, it is a good idea to put aside time to respond to comments every day.
How quickly you respond to a review and the number of reviews that have a response can be a ranking factor to the local pack in Google search results. It will also demonstrate to other customers who may be thinking about leaving a review that the feedback they leave will be acknowledged and that it is valuable to your business.
While it is more difficult to respond to a negative review than to respond to positive ones but leaving a professional and polite response is necessary. This also shows future visitors that you care about everyone’s experience – not just those who have something positive to say.
5. Leverage the GMB Tools That Are Available
Google has recently rolled out an array of new tools. One of these is a Google Marketing Kit. This lets you create social media posts, posters, and stickers for free to advertise your business’s events or promotions.
With GMB, users can also follow your business’s profile, just like they do on other social networks such as Instagram and Facebook.
Are You Ready to Get More Reviews?
If you are ready to get more reviews on your Google My Business page, start with the tips and information here. This is going to help ensure you get positive and helpful reviews from real customers. This is also going to help you continue to grow your business and brand.
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