Go Mobile and Avoid an Algorithm Penalty
If you’re trying to maximize the impact of your online presence, you need to be aware of changes coming soon to the Google mobile algorithm.
The search giant has announced plans update the way they prioritize sites, placing a greater emphasis on sites that are mobile-friendly.
The change will go into effect on April 21st and is expect to have a major impact on existing search engine rankings. That means that if your site is not mobile-friendly, you will struggle to connect with new customers. To help you keep your ranking high, we’ve come up with a few tips to help you adapt to the new Google mobile algorithm.
Designing a Website — the Right Way
We have all been to poorly designed websites before. And most likely, you can’t think of an example on the top of your mind. That’s because you probably left the site quickly and with a bad taste in your mouth. Websites that work will draw you in and encourage you to stay longer. Websites that are unappealing and difficult to navigate will make you want to go elsewhere — and quickly.
The single most important aspect to keep in mind when building a site is to keep it simple. People are not on your site for a wild goose chase. Don’t require visitors to have to think about where they need to go and how to get there.
In fact, more than three-quarters of survey respondents from a HubSpot study said that the most important element in website design is ease in finding information.
The cost alone is worth it. Hiring a web site designer for a custom template can cost a lot of money and, more importantly, time. In today’s market, it is much better to invest the money you would have used for a custom theme, into marketing your website. After all – if you spend all your money on building your site and then can’t market it – what’s the point?